quiz- social media – Flashcards

Every time a search is made using keywords related to construction, search engines display text-based advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a ________

Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.

Which aspect of niche online social networks makes the medium most appealing to marketers?

Which of the following would most likely provide on-the-go product information, instant access to price comparisons and customer reviews, and instant digital coupons?

All of the following are reasons companies are reluctant to use social media EXCEPT _______.

In the seven step framework for Social Media Marketing advanced by Kumar and Mirchandani, who should marketers identify?