Quiz 10 Marketing – Flashcards

On social networks, Bonders use social media primarily to become well informed so they can help others.

Darren has developed a better type of medication vial for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. What technique can Darren use to analyze data from his competitor's websites, particularly to learn how people search for similar products online?

What does a Klout score measure?

At this time, few opportunities exist for firms to profit from the ways consumers use social media.

One measure of traffic from visitors on sites, the total page requests, is measured in units called

Bridgette went to Gap ready to buy a new blouse, but was not sure which color or style she wanted. The sales representative, sensing Bridgette's buying mode, began with the _________________ stage of the selling process.

Almost everyone is engaged in some form of selling.

Johnny works at an electronics store. In addition to his salary, he receives 2 percent of the sales dollars he brings in each month. This extra 2 percent is called a

Marketing executives, by a seven to one margin, believe that salespeople are born, not made.

Personal selling can take place in all of the following situations EXCEPT

The most important activities in recruiting salespeople is determining what the salesperson will be doing and

Chesnee works in the office of a building materials company. One of her jobs is to identify new building projects and to determine who will make the building materials purchase decisions. Chesnee is involved in the _______________ step of the selling process.

The ________________ stage occurs prior to meeting the customer for the first time and extends the qualification of leads.

Often the best way to handle customers' reservations is to relax, listen, and

Studies have found that customers are typically ready to make a purchase decision well before salespeople attempt to close the sale. Salespeople can learn when to close the sale by