Quiz 10 Marketing – Flashcards
Unlock all answers in this set
Unlock answersquestion
On social networks, Bonders use social media primarily to become well informed so they can help others.
answer
False
question
Darren has developed a better type of medication vial for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. What technique can Darren use to analyze data from his competitor's websites, particularly to learn how people search for similar products online?
answer
Keyword Analysis
question
What does a Klout score measure?
answer
Social reach, influence, and extended network
question
At this time, few opportunities exist for firms to profit from the ways consumers use social media.
answer
False
question
One measure of traffic from visitors on sites, the total page requests, is measured in units called
answer
Hits
question
Bridgette went to Gap ready to buy a new blouse, but was not sure which color or style she wanted. The sales representative, sensing Bridgette's buying mode, began with the _________________ stage of the selling process.
answer
Sales presentation
question
Almost everyone is engaged in some form of selling.
answer
True
question
Johnny works at an electronics store. In addition to his salary, he receives 2 percent of the sales dollars he brings in each month. This extra 2 percent is called a
answer
Commission
question
Marketing executives, by a seven to one margin, believe that salespeople are born, not made.
answer
False
question
Personal selling can take place in all of the following situations EXCEPT
answer
Through the newspaper
question
The most important activities in recruiting salespeople is determining what the salesperson will be doing and
answer
What personal traits and abilities a salesperson should have to do the job well
question
Chesnee works in the office of a building materials company. One of her jobs is to identify new building projects and to determine who will make the building materials purchase decisions. Chesnee is involved in the _______________ step of the selling process.
answer
Generate Leads
question
The ________________ stage occurs prior to meeting the customer for the first time and extends the qualification of leads.
answer
Preapproach
question
Often the best way to handle customers' reservations is to relax, listen, and
answer
Ask questions to clarify the issues
question
Studies have found that customers are typically ready to make a purchase decision well before salespeople attempt to close the sale. Salespeople can learn when to close the sale by
answer
Listening to customers and paying attention to their body language
