Public Speaking Chapter 14 – Flashcards
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The integration stage of persuasion emphasizes the importance of remembering persuasive messages with respect to previous beliefs and values.
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True
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Cognitive dissonance refers to the state of mind of some listeners who refuse to listen regardless of the facts.
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True
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What is a delayed reaction to persuasion called?
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sleeper effect
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A speech engaging opposing views would most likely follow what persuasive speech design?
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refutative
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Efforts to encourage your audience to "take action" are an important part of the agreement phase of persuasive communication.
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False
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Speakers addressing reluctant audiences should open by addressing areas of agreement.
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True
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Values refer to our beliefs as to the truth of a situation
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False
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Speakers can make listeners more resistant to the later attempts at counter-persuasion by raising and refuting opposing views.
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True
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A problem-solution speech would be best suited for arguing against proposed attempts to rezone your neighborhood.
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False
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A speech encouraging students to recycle would most likely follow what persuasive speech design?
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problem solution
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Addressing a group of concerned Christians in support of pornography, Bill argues that "religious fanaticism is a threat to freedom." Not surprisingly, his audience members come away more opposed to pornography than ever. Bill has just experienced what persuasive phenomenon?
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a boomerang effect
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A co-active approach to persuasion communication emphasizes the importance of attacking opposing views as wrong.
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False
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Speakers should consider all of the following concerns of ethical persuasion except:
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Am I committing a self-fulfilling prophecy?
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Perceived leadership skills are generally more important with persuasive than informative speaking.
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True
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Ethical considerations are considerably less important to the extent a speaker's audience is not well informed.
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False
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It is especially important for persuasive speakers to consider the credibility of important information offered in support of their claims.
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True
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How can you best avoid the great expectation fallacy?
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set modest goals for persuading your audience
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Persuasive speaking differs from informative speaking in all of the following ways except
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its emotional appeals are less appropriate.
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Speakers can enhance their ethos as ethical persuaders by
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being honest about their personal interests.
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All of the following are types of persuasive speaking except
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speeches addressing the meaning of formal occasions.
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The motivated sequence speech design includes all of the following parts except
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engage opposing views
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Emotional appeals are especially important in what stage of the persuasive process?
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enactment
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A persuasive speech addressing facts would be most appropriate to convince your audience that James Earl Ray acted alone when he assassinated Dr. Martin Luther King, Jr.
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True
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A refutative speech design includes all of the following except
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establish character
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A co-active approach to persuasion is most useful for
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engaging reluctant audiences
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Emotional appeals are less appropriate with persuasive than informative speaking.
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False
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What kind of speech would you present to persuade listeners that Oswald acted alone when he assassinated President Kennedy?
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a speech addressing disputed facts
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A multisided presentation is more important when audiences already agree with a speaker's thesis.
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False
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Which stage in the persuasive process is most associated with consciousness raising?
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awareness
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Persuasion refers to the art of gaining a fair and favorable consideration for your point of view.
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True
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The boomerang effect refers to how audiences might interpret evidence presented in multiple ways.
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False
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Engaging and refuting opposing positions before audiences that already agree with us in order to make them more resistant to later counter-persuasion is referred to as
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inoculation
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Agreement entails a lasting commitment between speaker and listener.
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False
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A _____ approach to persuasion engages generic questions a thoughtful audience will likely ask before agreeing to a change in policy or procedure?
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co-active
