Principles of Marketing- Kotler and Armstrong 16e Ch. 3 – Flashcards
Unlock all answers in this set
Unlock answersquestion
The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
answer
Marketing Environment
question
consists of the actors close to the company that affects its ability to serve it customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
answer
Microenvironment
question
Firms that help the company to promote, sell, and distribute its goods to final buyers.
answer
Marketing Intermediaries
question
Marketing intermediaries are firms that help the company to _____, _____, and ______its goods to final buyers.
answer
promote, sell, and distribute
question
the environmental forces that affect the company's ability to serve its customers.
answer
The Microenvironment and The Macroenvironment
question
Firms must gain strategic advantage by ______ their offerings strongly against competitors' offerings in the minds of consumers.
answer
positioning
question
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.
answer
Public
question
The larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces.
answer
Macroenvironment
question
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
answer
Demography
question
_________ involves people, and people make up markets
answer
Demographic environment
question
______include changing age and family structures, geographic population shifts, educational characteristics, and population diversity.
answer
Demographic trends
question
The 78 million people born during the years following WWII and lasting until 1964. (born 1946 to 1964) Mom
answer
Baby Boomers
question
The 49 million people born between 1965 and 1976 in the "birth dearth" following the baby boom. (born between 1965 and 1976) G
answer
Generation X
question
The 83 million children of the baby boomers born between 1977 and 2000. (born between 1977 and 2000) Me
answer
Millenials (Generation Y)
question
born after 2000 ..Kids
answer
Generation Z
question
_________Generational marketing is important in segmenting people by lifestyle or life stage instead of age.
answer
Generational marketing
question
Economic factors that affect consumer purchasing power and spending patterns.
answer
Economic Environment
question
________involves offering financially cautious buyers greater value—the right combination of quality and service at a fair price.
answer
Value marketing
question
The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities.
answer
Natural Environment
question
Developing strategies and practices that create a world economy that the planet can support indefinitely.
answer
Environmental Sustainability
question
Forces that create new technologies, creating new product and market opportunities.
answer
Technological Environment
question
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.
answer
Political Environment
question
Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.
answer
Cultural Environment
question
are persistent and are passed on from parents to children and are reinforced by schools, churches, businesses, and government.
answer
Core beliefs and values
question
______are more open to change and include people's views of themselves, others, organizations, society, nature, and the universe.
answer
Secondary beliefs and values
