PPII quiz 2 – Flashcards
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Which the following promotional strategies includes increasing product awareness to the consumer?
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Inform
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Which routes of promotion would include health care workers talking to patients about controlling high blood pressure with medicines?
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Personal selling
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All of the following are synonymous with priority population EXCEPT
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Seller
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Which of the following would be an example of a core product?
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Peace of Mind
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To successfully facilitate a product exchange, planners must have an understanding of the consumers. T or F
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True
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Price is the same thing as barriers. T or F
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False
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Measurable, substantial, accessible, differentiable, and actionable are criteria to consider when determining
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segmentation
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Marketing is the planned attempt to influence the characteristics of voluntary exchange transactions. T or F
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True
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Pretesting can be completed in two phases. T or F
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True
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For the purposes of program planning, the people who make up the market are the
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Priority Population
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Key marketing principles that apply to social marketing in health include all of the following EXCEPT
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offer the product at "upper end" prices to make it more desirable.
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In order for planners to develop effective message strategy, they must know
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what may be motivating the priority population.
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Segmenting a population by things such as social class, lifestyle, and attitudes is known as behavioral segmentation. T or F
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False
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Which the following promotional strategies includes reminding the consumer that the product exists?
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Reinforce
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In Contrast to a tangible price of money for marketing, the intangible price in social marketing is
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time, effort, discomfort, etc.
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Audience segmentation is one small part of overall market segmentation T or F
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False
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Is it acceptable practice for planners to segment groups within a population either before or after surveying them T or F
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True
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All of the following are ways to segment a population, EXCEPT by
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personality types
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Saving money on the electrical bill is an example of which of the four Ps for social marketing
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Product
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It is best to charge for all programs so that participants feel ownership T or F
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False
