P&G 3c Analysis Essay Example

their attention and resources on certain groups. The target segments for Tide to go are mothers, families with kids and business professionals. This product is competitively priced, at $6. 87 for a three count package.

The primary appeal is to the mid to high income level households. The development of the Tide to Go Mini is a prime example of the value of consumer input to P&G. Consumers said that they wanted something more portable, so that is just what Tide did.Competition: Historically, P&G has handled their competitors by joining them.

This becomes apparent while looking down the laundry detergent aisle at Wal-Mart. P&G products take up approximately three quarters of the available space. This is partly due to the high number of products as well as the influence P&G has on retailers. P&G products have proven to generate revenue for retailers. While Tide is P&G’s primary brand, they also own others such as Bounce, Cheer, Downy, Dreft, Era, Febreze, Gain, and Ivory.

The only competitors that P&G faces at Wal-Mart in this sector is Woolite, Simplicity, Wisk, All, Great Value, Purex, Arm &Hammer, and Extra. However, all of these combined only account for about one quarter of the shelf space allotted for laundry detergents. Another interesting observation from the Wal-Mart laundry detergent aisle is that Tide is located closest to the main aisle and the prices of the different detergents decreases while moving towards the center of the aisle. We believe this strategy is used to generate more revenue because the most expensive products are seen first.Within the P&G laundry detergent line, there is a spectrum of prices, with Tide being at the top.

P&G

competitors overall are less expensive than the P&G products. The competitors are competing by only price in this situation. Currently, Tide to Go is the only of its kind. There are other stain removing products, but there are not any other non-bleach products available in a portable pen-like applicator. It is almost certain though that some of the P&G competitors will begin to develop their own version of the Tide to Go.

However, Tide has the advantage of being the original and the aggressive marketing advertisements will likely have a positive effect on their future market share. By inventing new products like Tide to Go and improving old products, P&G has shown to be a leader in their market. Tide to Go was sparked by consumer demands which showed the customers that P&G values their input. History shows that if a competitor enters the Tide to Go market that P&G has the tools and experience to adapt to the market change. Tide to Go Mini is continuing Tides legacy as a successful invention.