To fully understand the obstacles to accurately perceiving others' behavior, it is necessary to analyze various theories. These theories shed light on the numerous barriers that can create misleading or distorted information.
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The perception of a product by consumers can be influenced by its country of origin. Japan-made products are commonly viewed as high-quality while those from China may raise skepticism. The reason for such varied perceptions lies in factors like personal experiences, background and stereotypes. For example, the belief that electronic goods made in Japan are superior to others. Perception is also shaped by sensory processing through sight, smell, hearing, touch and taste; hence each person's interpretation will naturally be
...unique resulting in differing perceptions of the same situation.
According to Kotler (1994), individuals may perceive the same object differently due to their unique process of interpreting sensory data. Perception can be defined as the process of selecting, organizing, and interpreting information inputs to create a meaningful view of the world (Berelson & Steiner, 1964, p.88). Buchanan & Huczynski (2010, p.236) also define perception as the psychological process responsible for attending to, organizing, and interpreting sensory data in a dynamic manner.
The way we behave is influenced by our understanding of what is real. To be able to comprehend someone's actions effectively, we need to...
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