News Corporation Strategy Essay Example

The activities of News Corporation are conducted principally in the US, Continental Europe, the UK, Australia, Asia and Latin America. In 2012, Mr Murdoch decided split News Corp in two. “The new 21st Century Fox (analysts call it “good co”) will house News Corp’s more profitable entertainment assets, such as its television networks and stake in BSkyB, a British satellite broadcaster.The new News Corp (unkindly referred to as “crap co”) will consist of around 130 newspapers, including the Wall Street Journal and the Times of London, an education business and other odds and sods” Why was there demerger? Does the demerger bring the new News Corp still successful as they did in the past several decades? In this report, the writer will analyze and evaluate News Corp’s current strategy focusing on SWOT, eadership and corporate social responsibility (CRS) With SWOT, the writer will examine pre-demerger performance in term of decontrol, deregulation of the economic policies and an unprecedented challenge and fierce competition.

Then the writer will evaluate the corporate restructuring strategy of demerger. With leadership and CSR, the writer will evaluate resources and capabilities for the future of the new News Corp Due to time constrain and wording count, the writer has not focused on the other aspect of News Corp strategy such as the growth strategy, divestment business strategy.