New Belgium Brewing Company Essay Example

focus on social responsibility offers a crucial competitive advantage. As mentioned earlier, NBB is helping locals to reduce environmental pollution while at the same time providing livestock farmers with feed for their pigs, cattle, goats and poultry. What’s more the company has engages itself in philanthropic activities such as donating funds for every barrel of beer they sell to non-profit organizations and communities. In addition to this, the company runs a grant giving program, water stewardship and agricultural promotion program for the local community. With these programs, the company boasts of a positive social responsibility status.

I believe that NBB is a socially responsible company but does not do this out of good will. Even though the New Belgium Company has made significant steps in forming a positive image to the society, it is not quite fully socially responsible. To start with, one of its idea of social responsibility has concealed intent which is profit making. The program that is aimed at donating a dollar for every barrel it sells to local people is a product promotion strategy. Besides, it sells quality products but potentially harmful alcoholic beverages to the society. As a result, I believe it is not fully justified in its social work. NBB may be socially responsible, but like most companies of this nature, I believe this is simply a conniving strategy to maintain a good image and promote its productivity.

References

• Asher, C., Bidner, E., & Greene, C. (2003). New Belgium Brewing Company: Brewing With A Conscience. Denver, Denver Health Science Centre PO Box, 173364.
• Schleiger, J. (2014).  New Belgium brewing: Ethical and Environmental Responsibility. Ferrell, O. C. (Eds) Business ethics: Ethical decision
  

making and cases (pp.434-443). Stamford, CT: Cengage Learning.