Multiple Choice Marketing Final – Flashcards
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A service
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The owner of a miniature golf business provides her customers with?
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Possession utility
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Which economic utility increased when fast food restaurants began accepting credit cards?
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Market research
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At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food, and accommodations. This is an example of what marketing tool?
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A consumer
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After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. According to the text Bobby is considered...
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Demographics
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The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the segmenting its market
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Magazines Subscriptions
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Which of the following purchases would most likely be made with discretionary income?
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Place
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The Cracked Pot Potteryware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this.
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Psychographic
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The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music lovers. What type of data would be helpful in this endeavor?
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Caucasian
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According to the text, which U.S. ethnic population is declining, relative to other ethnic populations?
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Sales promotion
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The Natural Place is a gift store selling items that focus on the environment and ecological concerns. Chris coordinates all of the physical elements in The Natural Place so that the store projects the right image to its customers. What is Chris directly involved in?
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Publicity
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The business often has the least control over which type of promotion?
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Incentives
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As Marianna opened a new box of tissue, she noticed a card inside listing prizes she could win if she wrote her name and address on a piece of paper and mailed it to the tissue manufacturer, who would pull 10,000 names of winners out of an enormous collection bin. What is the tissue manufacturer promoting sales through?
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Deal
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By combining bland CDs with it's Cd Burner Excellent Mega Speed CD recorder is practicing what type of promotion?
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Promotional allowance
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What is a special price discount that is given as an incentive to wholesalers and retailers?
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The width of the store's aisles
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According to the textbook, what is the one visual merchandising element that influences customer behavior more directly than any other?
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Realistic
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Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports. The store uses many props to make customers feel as if they could almost join the fun going on in the displays. How would you describe the settings for such displays?
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Curved
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A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement to the shoes give the wearer. To create this effect, the visual merchandising specialist should create what type of lines?
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Related Merchandise display
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Something's Cooking sells a variety of cooking and serving utensils. Each November the promotion staff creates an elaborate display of all the utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal. What type of display would this be considered?
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Proportion
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A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer completely overshadowed the CDs. Once the display was removed, sales of the CDs improved. What is the artistic element that most likely caused the display's failure?
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It always identifies the name of the business or individual that paid for it.
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What is one characteristic of advertising?
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Newspaper circulation is documented and verifiable
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Businesses that advertise in newspapers can target their ads people with particular interests or to those living in particular region. Why can businesses do this targeting?
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The accuracy of the mailing list
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According to the text, what is one of the most important considerations in direct mail advertising?
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newspaper
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In which type of print medium is an advertisement's like the shortest?
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Directory
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Which printed media is found in 98 percent of American homes?
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Familiar sayings with a twist
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A print ad includes a photo of a woman dressed in pre-Revolutinary War attire and cooking over an open-air fire. The woman is an employee of Williamsburg, the Virginia town in which daily life in 18th century America is re-enacted. The ad's headline reads "History Repeats Itself, 9 to 5 daily." What is this headline an example of?
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Now, Free, New
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When used in headlines, what words attract the most readers' attention?
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Encourage the customer to read the copy
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What is the purpose of an illustration in an ad?
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research service
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In an advertising agency, some people study demographic data in order to determine the type of message that will appeal to a particular market segment. In what department do such agency employees usually work?
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Illustration sight lines lead the reader to the copy
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In ads, what are lines of force?
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Trucking
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What type of transportation is convenient and helps reduce both packaging and inventory costs?
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Pipeline
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What is the transportation system with the best safety record?
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Sorting and moving products
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The main focus in a distribution center is...
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Water
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What is the least expensive means of product transportation?
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Air
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What type of transportation accounts for the smallest percentage of total ton-miles of freight shipped?
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Manufacturers hires agent who represents him or her in selling to industrial user
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Sabrina owns and operates Sabrina's Textiles which manufactures fabric used by furniture makes for covering sofas and chairs. Sabrina's business is too small to afford its own sales force. What is the distribution channel that Sabrina would most likely use in marketing her dry goods?
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Indirect
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A mortgage broker arranges for a lending institution (such as a bank or savings and loan association) to provide a mortgage for a consumer or business. In this case, what is the channel for distribution of services?
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Manufacturer to consumer
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What is the most likely distribution channel for a manufacturer of laundry products, candy, and flowers designed for consumer use?
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Integrated
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The Baker and Roberti 29 Flavors ice cream company sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called?
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Rack jobber
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Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
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Market Share
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What is a firm's percentage of the total sales volume generated by all competitors in a given market?
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Cost and expense analysis
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How does most price planning begin?
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discount pricing
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What is the contract term 3/10 net 30 extra 60 an example of?
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seasonal discount
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A stationery and gift store has a sale on July 5th of all small American flags and of red, white, and blue paper goods. Customers are given 50 percent off the price of the goods. What is this an example of?
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Multiple pricing
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What is every day low pricing a part of?
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Promotional
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What is the most temporary of the psychological pricing techniques?
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$3,548.16
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Petite Boutique buys its blouses from Too Sweet blouse manufactures. Too Sweet offers a 12 percent discount on orders of $3,000 or more. Petite Boutique ordered $4,200 worth of merchandise and insisted on term of 4/10 net 30. If the store takes advantage of both discounts, what will be the net amount of the invoice?
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$58.83
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Richard bought bath towels for his new apartment. The original price for the towels was $21.95 each, but they had been marked down by 33%. What was the total cost to Richard, excluding tax, for four towels?
