MRKT 303- Chapter 3 – Flashcards
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All of the following are one of the six modes of social control EXCEPT:
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the corporation
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How do formal and informal groups influence social control?
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They prescribe acceptable and desired behaviors of their members.
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Which of the following statements describes ethics?
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a. Ethics are the moral principles or values that generally govern the conduct of an individual. b. Ethics is the standard of behavior by which conduct is judged. c. Morals are a foundation for ethical behavior. d. Ethical values are situation specific and time oriented. e. All of the statements describe ethics.
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_____ refers to the moral principles or values that generally govern the conduct of an individual or a group.
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Ethics
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_____ are the rules that people develop as a result of cultural values and norms.
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Morals
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One approach to developing a personal set of ethics is to:
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stress the importance of rules
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Like many other professional organizations and businesses, the American Marketing Association has developed a formal, written guideline to help its members make better ethical decisions. This document is a:
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code of ethics
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Corporate social responsibility is defined as the:
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concern for society's welfare by businesses
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_____ is the idea that socially responsible companies will outperform their peers by focusing on the world's economic, social, and environmental problems and viewing them as opportunities to build profit and help the world at the same time.
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Sustainability
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Which stakeholders generate revenue for an organization?
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Customer
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The four components of the pyramid of corporate social responsibility are:
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economic, legal, ethical, and philanthropic responsibilities
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Every firm is expected to obey the law and play by the rules of the game. What level of the pyramid of corporate social responsibility is this?
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Legal
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Which level of the pyramid of corporate social responsibility is the foundation on which all other responsibilities rest?
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Economic
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At what level of the pyramid of corporate social responsibility will firms do what is right, just, and fair?
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Ethical
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At what level of the pyramid of corporate social responsibility will a company be a good corporate citizen?
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Philanthropic
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The movement to develop and market products designed to minimize negative effects on the physical environment or to improve the environment is known as:
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green marketing
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_____ is the cooperative effort of a for-profit firm and a nonprofit organization.
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Cause-related marketing
