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Home Page Social Science Business Cause Related Marketing MRKT 303- Chapter 3 - Flashcards

MRKT 303- Chapter 3 – Flashcards

Andrew Hubbs
8 July 2022
17 test answers

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question
All of the following are one of the six modes of social control EXCEPT:
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the corporation
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How do formal and informal groups influence social control?
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They prescribe acceptable and desired behaviors of their members.
question
Which of the following statements describes ethics?
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a. Ethics are the moral principles or values that generally govern the conduct of an individual. b. Ethics is the standard of behavior by which conduct is judged. c. Morals are a foundation for ethical behavior. d. Ethical values are situation specific and time oriented. e. All of the statements describe ethics.
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_____ refers to the moral principles or values that generally govern the conduct of an individual or a group.
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Ethics
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_____ are the rules that people develop as a result of cultural values and norms.
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Morals
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question
One approach to developing a personal set of ethics is to:
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stress the importance of rules
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question
Like many other professional organizations and businesses, the American Marketing Association has developed a formal, written guideline to help its members make better ethical decisions. This document is a:
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code of ethics
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question
Corporate social responsibility is defined as the:
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concern for society's welfare by businesses
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question
_____ is the idea that socially responsible companies will outperform their peers by focusing on the world's economic, social, and environmental problems and viewing them as opportunities to build profit and help the world at the same time.
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Sustainability
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question
Which stakeholders generate revenue for an organization?
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Customer
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question
The four components of the pyramid of corporate social responsibility are:
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economic, legal, ethical, and philanthropic responsibilities
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question
Every firm is expected to obey the law and play by the rules of the game. What level of the pyramid of corporate social responsibility is this?
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Legal
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question
Which level of the pyramid of corporate social responsibility is the foundation on which all other responsibilities rest?
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Economic
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question
At what level of the pyramid of corporate social responsibility will firms do what is right, just, and fair?
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Ethical
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question
At what level of the pyramid of corporate social responsibility will a company be a good corporate citizen?
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Philanthropic
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question
The movement to develop and market products designed to minimize negative effects on the physical environment or to improve the environment is known as:
answer
green marketing
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question
_____ is the cooperative effort of a for-profit firm and a nonprofit organization.
answer
Cause-related marketing
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Question
What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.