MKTG FINAL-chapter 12 homework – Flashcards

A channel intermediary that acts on behalf of the seller but does not take title to products is called a(n) A) facilitator B) wholesaler C) retailer D) distributor E) agent or broker

Contacting potential customers, promoting products, and seeking orders would be an example of a(n) ---------- function that intermediaries perform. A) transactional B) logistical C) facilitating D) risk taking E) marketing

Adding a wholesaler to the marketing channel for consumer products is most common for: A) low-cost, high unit value items B) high-cost, low unit value items C) high-cost, high unit value items D) any item regardless of cost as long as there is sufficient product variety E) low-cost, low unit value items

Which of the following statements regarding electronic marketing channels is most accurate? A) electronic intermediaries perform facilitating functions at only a slightly higher cost than traditional marketing channels B) electronic marketing channels do not look like common marketing channels since there is no need for warehousing products C) Electronic intermediaries can perform all logistical functions effectively D) electronic marketing channels employ the Internet to make products and services available for consumption or use by consumers or business buyers. E) Electronic marketing channels use combinations of mail and telephone to conduct business with ultimate consumers

Most of Land's End's revenues come through catalog and Internet sales, but it also operates over a dozen retail stores and factory outlets. This makes Land's End an example of a(n) -------- marketer. A) multichannel B) wholesale C) industrial channel D) dual distribution channel E) exclusive distribution

The purpose of a vertical marketing system is to: A) dissuade retailers from dealing with other manufacturers or wholesalers B) limit the number of retail outlets served and sales region C) achieve channel economies and maximum marketing impact D) eliminate wholesaler channel members and have producers go directly to consumers E) maximize the number of wholesalers with which a supplier can trade

Which of the following is the most popular type of vertical marketing system? A) corporate vertical marketing systems B) cooperative vertical marketing systems C) contractual vertical marketing systems D) administered vertical marketing systems E) wholesaler-sponsored voluntary systems

Suppose a large retail chain is considering increasing the number of distribution centers that serve is retail from 6 to 20. If the number of supplier, retail outlets, and customers remain unchanged, which of the following statements accurately describes what will happen as a result of this expansion? A) inbound transportation costs to the warehouses will decrease B) outbound transportation costs from the warehouses increase, and total transportation costs will increase C)total inventory in the warehouse system will increase D) stockouts will increase E) profit margins will increase proportionately to the percentage of new inventory

Quick response systems refer to: A) an order replenishment system that maintains a 10 percent inventory cushion at all times in oder to guarantee there will never be stockouts B) an online inventory storage program that allows firms to enter up-to-the-minute information in order to avoid stockouts due to unforeseen environmental forces C)an information and organizational program that allows even the smallest manufacturers to mange inventory management systems D)inventory management systems that are designed to reduce a retailer's lead time for receiving merchandise, which then lowers its inventory investment, improves its customer service levels, and reduce its total logistics expense E) exclusive contractual agreements between delivery services such as Federal Express of UPS to deliver rush orders at a special low rate, regardless of the day, time, or package size

Total logistic cost factors in a supply chain include transportation, order processing, stockout, inventory, returns, and ------. A) communication between buyer and seller B) problem resolution C) warehousing and materials handling D) order cycle time E) on-time delivery of product