MKTG 461 Ch 7 – Flashcards
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Jake is looking to rent a retail space in a shopping center for his restaurant business. He is looking for a space of around 250,000 square feet with annual occupancy cost of around $50 per square feet. An ideal space should be high on pedestrian traffic but low on vehicular traffic. Which of the following locations will best suit Jake? A. Neighborhood and community shopping centers B. Power centers C. Regional and super-regional enclosed malls D. Theme/festival centers E. Outlet centers
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a
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Which of the following locations is typically the best for a supermarket? A. Regional and super-regional enclosed malls B. Lifestyle centers C. Neighborhood and community shopping centers D. Outlet centers E. Theme/festival centers
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d
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A supermarket requires a large amount of operating space. Therefore, it is most likely to be located in a: A. shopping mall. B. life-style center. C. freestanding site. D. central business district. E. off-price center
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c
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Which of the following is an advantage of freestanding locations? A. Unlimited trade area B. High pedestrian traffic C. Light pedestrian traffic D. Less expensive compared to shopping centers E. High vehicular traffic
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c
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Which of the following is a disadvantage of freestanding sites? A. Hard to access B. Limited trade area C. Heavy restrictions D. Low vehicular traffic E. Low visibility
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e
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Where is a central business district typically located? A. Downtown area B. Rural area C. Semi-urban area D. Airport E. Shopping malls
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b
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James, a store manager, works at Fresco LLC. His store is located in the traditional downtown financial business area in the city. In which of the following classifications of retail locations is James' store located? A. Semi-urban area B. Gentrified residential area C. Inner city D. Main street E. Central business district
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a
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Which of the following statements is true of central business districts? A. It has low pedestrian traffic. B. It has limited vehicular traffic. C. It provides inexpensive retail space. D. The shopping flow is fast during weekends. E. The shopping flow is fast during evenings.
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e
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The inner city is a _____. A. high-income commercial area within a large city B. low-income commercial area within a small city C. high-income residential area within a small city D. low-income residential area within a large city E. high-income commercial area within a small city
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b
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Which of the following statements is a reason why U.S. retailers avoid opening stores in the inner city? A. The retailers keep away from the inner city because of the rising cost of real estate. B. The retailers keep away from the inner city because of stringent government regulations. C. The retailers think these stores are riskier and produce lower returns than other areas. D. The retailers keep away from the inner city because of the lack of competent human resources. E. The retailers keep away from the inner city because of complications in the supply chain.
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d
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Urban customers typically place more importance on _____. A. reducing their shopping time B. diversity of the retailer's assortment C. reducing their shopping expense D. finding better bargains E. getting all possible alternatives
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a
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Which of the following is a disadvantage of main street locations? A. High occupancy cost B. Heavy pedestrian traffic C. Heavy vehicular traffic D. Wide range of entertainment and recreational activities to choose from E. Small overall draw
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e
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The retailers that attract a significant number of consumers and consequently make the center more appealing for other retailers are _____ stores. A. parasite B. anchor C. location rival D. leader E. alpha
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b
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The major retailers, typically a large department store or big-box store in a shopping center is referred to as the _____ store. A. parasite B. anchor C. location rival D. leader E. alpha
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b
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Which of the following statements is not a responsibility of the shopping center property management firm? A. Maintain the parking lots. B. Ensure that the parking lot has good lighting. C. Maintain the outdoor signage for the shopping center. D. Create special events to attract customers to the shopping center. E. Provide temporary holiday sales staff for retailers
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e
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On his way home from work, Phil stopped at a shopping center. He parked in front of the dry cleaner, where he could pick up his suit. He did not have to move his car because next door was a gift shop where he could pick up a gift for his niece. Conveniently enough, next door to that store was a supermarket, where he purchased essentials like milk and cornflake cereal. Phil was shopping in what type of shopping center? A. Lifestyle center B. Mixed-use development center C. Enclosed shopping mall D. Power center E. Neighborhood center
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e
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As Leah drove down Fairfax Road, she noticed a group of adjacent stores. In the group, she saw a hair salon, a pizzeria, a supermarket, an optometrist, and a grocery store. All the stores had entrances into a parking lot, which was landscaped with trees and flowers. What type of shopping center is this? A. Mixed-use development center B. Lifestyle center C. Outlet center D. Neighborhood and community shopping center E. Theme/festival center
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d
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Discount department stores are typically located in _____. A. omnicenters B. power centers C. strip shopping centers D. marketing complexes E. lifestyle centers
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c
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_____ are shopping centers that consist primarily of collections of big-box retail stores, such as full-line discount stores, off-price stores, warehouse clubs, and category specialists. A. Neighborhood shopping centers B. Power centers C. Enclosed shopping malls D. Lifestyle centers E. Outlet centers
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b
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Lowe's and Best Buy would most likely be found in a _____ shopping center. A. power B. regional C. strip D. theme/festival E. central-business
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a
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Shopping centers consisting primarily of collections of big-box retail stores, such as Walmart, TJMaxx, Home Depot, Dick's Sporting Goods, and Borders are called: A. community centers. B. neighborhood centers. C. power centers. D. lifestyle centers. E. theme centers.
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c
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Sara, a traveler, visits a climate-controlled, lighted shopping center with retail stores on both sides of an enclosed walkway. What type of shopping center is this most likely to be? A. Outlet center B. Neighborhood shopping center C. Power center D. Enclosed shopping mall E. Lifestyle center
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d
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What type of shopping center is composed of upscale apparel shops, boutiques, and gift shops carrying selected fashions or unique merchandise of high quality and price? A. Downtown business areas B. Power centers C. Shopping strips D. Marketing complexes E. Shopping malls
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e
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Which of the following is an advantage of enclosed shopping malls? A. They have a large trade area. B. Mall occupancy costs are cheap. C. Less competition within the shopping center D. Low pedestrian traffic E. Low vehicular traffic
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a
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Which of the following statements is a disadvantage of shopping malls? A. Each retailer is allowed to establish its hours of operation. B. Competition is kept to a minimum because developers try not to have more than one specialty store for each product category. C. The mall management has no control over exterior signs. D. Rents in malls are higher than other locations.
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d
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What of the following is a challenge faced by malls? A. Customers are not able to stay at malls for extended periods of time because of the lack of places to get food. B. Foot traffic is low at malls. C. There is little entertainment value at malls. D. Many aging malls have not been updated and are unappealing to shoppers.
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d
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Because of the open-air configuration of upscale specialty stores, coupled with entertainment and restaurants, _____ are very convenient for shoppers. A. convenience centers B. regional malls C. off-price centers D. outlet centers E. lifestyle centers
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e
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Bea is a young professional living in the suburbs. She and a friend decide to meet on a Saturday for a day of shopping, dining, and movie. With it being a beautiful day outside, they wish to enjoy the weather but also find a place that features upscale apparel shops and boutiques. They most likely will choose to patronize a _______. A. lifestyle center B. central mall C. outlet mall D. power center E. mixed-use development
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a
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Where would you most likely find a lifestyle center? A. At interstate interchanges B. In higher-income neighborhoods C. In low-income neighborhoods D. In small towns E. Near discount store malls
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b
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What type of shopping center has an open-air configuration of specialty stores, entertainment, and restaurants? A. Omnicenters B. Power centers C. Shopping strips D. Marketing complexes E. Lifestyle centers
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e
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Developers will usually look for _____ to build lifestyle centers. A. small towns B. middle-class neighborhoods C. higher-income neighborhoods D. interstate interchanges E. inner city locations
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c
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An old factory was converted into condominiums on the top six floors, a health club on the fourth floor, offices on floors two and three, and specialty shops and restaurants on the ground floor. This would be an example of a(n) _____. A. omnicenter B. mixed-use development C. multiformat development D. theme/festival center E. super regional mall
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b
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The Watertower Place on Michigan Avenue in Chicago has many high-quality boutiques, amongst office space and residential condominiums. It is an example of a(n): A. lifestyle center. B. mixed-use development. C. outlet center. D. off-price center. E. price-oriented center.
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b
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_____ are centers that often include office spaces, hotels, residential complexes, civic centers, or convention complexes on top of or attached to a shopping center. A. Multilevel marketing centers B. Mixed-use developments C. Convention centers D. Marketing complexes E. Urban shopping arenas
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b
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Mixed-use developments (MXDs) are popular with retailers because they: A. have higher security. B. bring additional shoppers to their stores. C. offer low rent. D. offer short-term leasing agreements. E. provide free storage facilities to attract retailers.
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b
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Which of the following does not describe mixed-use developments (MXDs)? A. Retailers like MXDs because they bring additional shoppers to their stores. B. Developers avoid MXDs because of unproductive use of space. C. Urban planners like MXDs because they provide a pleasant, pedestrian environment. D. Residents like MXDs because they offer an all-inclusive environment.
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b
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Which of the following statements best describes outlet centers? A. They are generally near regional shopping centers. B. They have no emphasis on entertainment. C. They are often located in tourist areas. D. They never offer first-quality, full-line merchandise. E. They are usually enclosed
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c
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The Home Laughlin China Company of West Virginia manufactures Fiesta China in a variety of colors. The factory has a store where they feature Fiesta products that are discounted or discontinued. Patrons come in to shop with crates expecting to purchase the Fiesta products in large quantities. This type of store can be considered as a(n): A. lifestyle center. B. mixed-use development. C. outlet store. D. regional center. E. festival center
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c
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Which of the following statements about outlet centers is true? A. It is predicted that the number of outlet centers in the U.S. will double over the next decade. B. Outlet centers are not found outside of the United States. C. Outlet centers are in remote locations, located some distance from department and specialty stores. D. Outlet centers have the no-frills look of warehouse stores. E. Outlet centers sell only irregulars and overruns.
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c
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Ybor Square is a small shopping center located in the part of Tampa known as Ybor City. The shopping center building used to be a cigar factory that prospered at the turn of the 20th century when Cuban and Italian immigrants settled in the Tampa Bay area. Now, it houses small antique stores, bars, and restaurants that have grown to be central to Ybor City's night life. It is an example of a: A. convenience center. B. regional center. C. price-oriented center. D. specialty center. E. theme/festival center.
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e
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_____ can be defined as shopping centers that employ a unifying theme that is carried out by the individual shops in their architectural design and, to an extent, in their merchandise. They are typically designed to appeal to tourists. A. Center replicas B. Price-oriented centers C. Regional centers D. Specialty centers E. Theme/festival centers
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e
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The retail tenants in Underground Atlanta are similar to those found in specialty centers, except that they are all small. Their goal is to create a unique shopping environment for customers. What type of shopping center is Underground Atlanta? A. Power shopping center B. Regional mall C. Strip center D. Theme/festival center E. Central-business district
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d
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Breanne was walking across campus to her chemistry lab when she noticed an area that had lingerie merchandise that was not there earlier in the week. This retail format would be an example of a ______. A. kiosk B. parasite store C. store within a store D. timed leased agreement E. pop-up shop
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e
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When Rebekah took her kids to Kmart, she noticed a Little Caesar's Pizza restaurant near the entrance, which prompted her to stop for lunch. This restaurant is a great example of a: A. kiosk. B. power center. C. store-within-a-store. D. timed leased agreement. E. pop-up shop.
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c
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Why would a small retailer be interested in a kiosk? A. A kiosk can offer more variety than a permanent retailer. B. Kiosks provide better prices than the competition. C. Shoppers prefer kiosks because it offers more space to shop avoiding the butt-brush effect. D. They can fit into prime mall locations. E. Kiosks are an opportunity to generate rental income in otherwise vacant space.
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e
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Why would a small retailer not be interested in selling at kiosks situated in airports? A. The location is often convenient for workers. B. Relatively inexpensive compared to a regular sized store C. The high foot traffic can be helpful for testing the response to new products. D. The retailer can offer seasonal merchandise that closes after the season. E. The rent per square foot is very expensive.
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e
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Many companies are capitalizing on people being at the airports longer and not being able to carry many personal health and beauty aids. A vending machine selling cosmetics and perfume at an airport is a _____. A. kiosk B. parasite store C. store-within-a-store D. timed leased agreement store E. pop-up shop
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a
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As Chelsea walked through the concourse to her connecting flight to Spain, she walked by a place selling CDs to learn a foreign language. Since she needed to brush up on her conversational Spanish, she talked with the person standing with the cart. The cart of merchandise would be described as a _____. A. kiosk B. parasite store C. store within a store D. timed leased agreement store E. pop-up shop
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a
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Why are airports such a profitable place to have a retail business? A. Airport leases are affordable and short-term. B. Tourists find unique stores at airport not available to them at other shopping centers. C. Travelers tend to carry more money than a traditional shopper. D. Changes in security have encouraged travelers to arrive earlier and make more purchases after they go through security. E. Airport retailers can pay employees lesser wages than what they pay at other shopping centers
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d
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Clark was late to work one morning and decided to use the McDonald's drive-through for his morning cup of coffee. Normally, a coffee drinker loyal only to Starbucks, Clark was more interested in speed due to his tardiness. Which of the following best describes Clark's shopping situation? A. Distributive shopping B. Time-crunch shopping C. Comparison shopping D. Convenience shopping E. Specialty shopping
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d
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Rhonda rolled her eyes when she realized how much she had to pay for a pack of gum at the paper stand on her way to reach her departing flight from JFK. With security lines as long as they were, she knew she needed to hurry and pay the $2.75 for her pack of gum. Her purchase situation can best be described as: A. distributive shopping. B. time-crunch shopping. C. comparison shopping. D. convenience shopping. E. specialty shopping.
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d
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A critical factor affecting the location that consumers select to visit is the shopping situation in which they are involved. What type of shopping situation should a retailer such as Walgreen's consider? A. Distributive shopping B. Time-crunch shopping C. Comparison shopping D. Convenience shopping E. Specialty shopping
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d
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Which of the following types of retailers does not cater to shoppers who are engaged in convenient shopping situations? A. Convenience stores B. Drugstores C. Fast-food restaurants D. Supermarkets E. Auto dealerships
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e
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A(n) _____ is one in which the merchandise, selection, presentation, pricing, or other unique factors attract customers even if it is in an inconvenient location. A. demand-oriented service-provider B. ultimate merchandiser C. destination store D. ultimate provider E. supply-oriented service-provider
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c
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What type of product will a consumer look for without regard to time, money, or effort? A. Impulse product B. Time-crunch product C. Comparison product D. Convenience product E. Specialty product
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e
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Diana wanted a German shorthaired pointer after seeing it win the Best in Show Award at the dog show. She searched on the Westminster Kennel Club website for a breeder and found one in Greenville, South Carolina. She was sure this was the breed she wanted; she was willing to pay the expense to travel to Greenville and purchase the puppy. This type of shopping is: A. demand-oriented service-provider. B. specialty shopping. C. ultimate provider. D. internet shopping. E. supply-oriented service-provider.
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b
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_____ is the increased expansion of residential and shopping center development in suburban and rural areas outside of their respective urban centers. A. Rural sprawl B. Affluenza C. Urban sprawl D. Rural flight E. Microdistrict
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c
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Which of the following is a reason for opposing big-box retailers? A. The low returns on investments B. Lack of choices between brands C. Increase in the cost of products D. The high cost of occupancy E. It drives local retailers out of business
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e
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Local governments in the United States use _____ to regulate land uses in specific areas to prevent any interference with existing uses by residents or businesses, as well as encourage the preservation of a community's sense of identity. A. mapping B. zoning C. policing D. branding E. lining
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b
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Jake, who runs a business on Mint street, wants to open another retail outlet in the business district. He is unable to because of the _____ laws imposed by the local governments in the United States. A. mapping B. zoning C. policing D. branding E. lining
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b
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Which of the following is one of the five categories of activities that are accepted by zoning ordinances in urban areas? A. Social B. Cultural C. Psychological D. Industrial E. Geographical
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d
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Which of the following can restrict the size and style of retail signs? A. Neighboring retailers B. Shopping center management C. Manufacturers D. Brand stewards E. Retail managers association
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b
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Burger King in Mequon, Wisconsin, was not allowed to have a sign taller than 10 ft. and could not have any neon lights on the outside of the building. This is an example of the use of a _____. A. building code B. blue law C. licensing requirement D. trading area code E. common maintenance code
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a
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In a town in Georgia, the McDonald's restaurant was required by _____ to have no sign taller than 8 feet, no arches, and no garish or bright colors on the outside of the building. A. building codes B. blue laws C. licensing requirements D. trading area codes E. common maintenance codes
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a
