MKT quiz 2

Three basic tasks of all managers
planning,implementation, and control
____ is the managerial process of developing and maintaining a match between an organization’s resources and its market opportunities
Strategic(management) planning
“Target marketing”, in contrast to “mass marketing”
none of these answers is correct
Marketing managers should view potential customers as
grouped into segments of similar consumers
NOT one of the four variables in marketing mix
“product” concerned with
All of these might be involved with product
“place” is not concerned with
Sales REPs
Marketing strategy decisions conerning promotion include decisions about
Training for salespeople
“marketing plan’ is
marketing strategy-plus the time-related details for carrying it out
Marketing program
blends all of a firm’s marketing plans into one big plan
Blends all of the firm’s marketing plans into one big plan
Marketing program
Ford’s marketing strategy highlights
creative strategy planning is needed for survival
A S.W.O.T. analysis includes
All of these are included
Wendy’s continues to come out with new offering like stuffed pitas
Product development
Hewlett-packard decided that too many other companies were attracting its customers by advertising their computer printers as
Product development
Cheese manufacturer,Ashe mountain corp
Companies are likely to be most familiar with their own operations ____
market penetration
Marketing managers refers to operational decisions, rather than strategy dicsions
“newspaper ads will be more cost effective than 30 sec radio ads– given the price increase for radio this month”
___ refers to putting marketing plans into operation
When ranked in importance from greatest to least, the four Ps line up
The four Ps are equal importance
Owner of the new sharp scissors hair salon gave coupons to potential customers walking by
Sales Promation
Sales promotion
Tries to help the personal sellign and mass selling people
Target marketing in contrast to mass marketing
tailors a marketing mix to fit some specific group of customers
Marketing strategies
are not whole-company plans
Marketing strategy
Specifies a target market and a related marketing mix

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