mkt 300 quiz questions – Flashcards
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the marketing plan is...
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a written document detailing activities to be performed to implement and control marketing actions.
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the process of putting marketing strategies into action is called...
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marketing implementation
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marketing is the process of...
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creating, distributing, promoting, and pricing products to facilitate favorable relationships with stakeholders in a dynamic environment
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distribution (place), price, promotion, and product are all elements of...
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the marketing mix
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to monitor changes in the marketing environment effectively, marketers must engage in...
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environmental scanning and analysis
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most marketers operate in competitive environment of either...
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oligopoly or monopolistic competition
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employees, customers, communities, and investors are all considered _________ in relation to marketing.
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stakeholders
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all companies have a responsibility to _______ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.
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be profitable
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marketing research is a process designed to gather information...
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not currently available to decision makers.
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an overall plan for obtaining the information needed to address a research problem or issue is called the...
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research design
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to find a target market, a firm can use the...
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undifferentiated strategy, the concentrated strategy, and the differentiated strategy.
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age, rate of product use, location, gender are all examples of common...
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segmentation variables
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an unplanned buying behavior resulting from a powerful urge to buy something immediately is called..
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impulse buying
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the five major stages of the consumer buying decision process, in order, are...
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problem recognition, information search, evaluation of alternatives, purchase, post purchase evaluation.
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in the business markets, individuals or groups purchase products for one of three purposes. these purposes are..
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1) resale 2) direct use in producing other products 3) use in general daily operations.
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many suppliers and their customers invest time and resources to build and maintain mutually beneficial relationships which are often called...
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partnerships.
