MKG 300 Final - Flashcards

question

Which of the following statements is true of missionary salespeople?

answer

They are sometimes called merchandisers or detailers.

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An order getter helps bring products out of the

answer

introduction stage into the market growth stage.

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The sales manager of the Retro Butterfly Chair Corp. wishes to compensate his sales force in a way that will provide some security, incentive, flexibility, and control. The company should ideally offer its sales force

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a combination plan.

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A salesperson represents the _____ inside the selling firm, providing feedback from the field.

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customer

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Which of the following is a good example of a sales technology?

answer

Any or all of these are good examples of sales technologies.

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Whiz-Bang Toy Company wants to build close relationships with its key customers—closely cooperating with them and helping them solve problems. Whiz-Bang also interacts regularly with these customers—sharing orders, invoices, product information, and price changes. What type of sales process would work best for Whiz-Bang Toy Company?

answer

emphasis on both personal selling and customized e-commerce

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The specific sales or profit objective a salesperson is expected to achieve is known as the

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sales quota.

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A(n) _____ is an advocate not only for the firm that employs him or her, but also for those who purchase the firm's products.

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customer service rep

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When sales situations call for gathering standardized information on customers, but no relationship building is necessary, then

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setting up a standard e-commerce system is sufficient.

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Which of the following is true of order-taking?

answer

It requires ongoing follow-up to make certain that the customer is totally satisfied.

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Which of the following types of advertising promotes an organization's image, reputation, or ideas rather than a specific product?

answer

institutional advertising

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Shirinika notices that when she logs into her email, the ads displayed in the sidebar change based on the websites she has recently visited. This is an example of

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retargeting.

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Which of the following is true of sales promotion for different targets?

answer

Sales promotion directed toward final consumers or users tries to speed up the time of purchase.

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Which of the following statements about international dimensions of advertising, publicity, and sales promotion is not true?

answer

Privacy laws are stricter in the United States than they are in Europe.

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Advertisers should keep in mind that

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what is seen as positioning in one country may be viewed as unfair or deceptive in another.

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An Internet service provider that wants to influence consumers to immediately switch to its service would most likely utilize ______ advertising.

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direct competitive

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Which of the following types of sales promotion activities is typically aimed at a company's own sales force?

answer

bonuses

question

Business123.com runs numerous ads on its website and pays people to click on those ads, regardless of whether or not they are actually interested in the products being advertised. The advertisers then must pay business123.com a fee for each click. This is an example of

answer

click fraud.

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In order to arouse desire, an ad should use a ______ that aims at an important unsatisfied need.

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unique selling proposition

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Which of the following kinds of advertising media is characterized by wide reach, a segmented audience, relatively low cost, and short exposure?

answer

radio

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Which of the following is true of opinion leaders?

answer

They are often targeted by marketing managers and may be given free samples to prompt positive reviews and word-of-mouth.

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What should marketing managers do if their company receives negative reviews?

answer

respond and fix the problems

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Which social media platform requires posts to be concise due to a 140 character limit?

answer

Twitter

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Which of the following is true of media coverage of a company and its activities?

answer

Media coverage of a company's goods or services often involves PR people writing a basic article and convincing the press to print it.

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Promotional messages generated by third parties, such as journalists or customers, rather than by the company or brand are known as ______ media.

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earned

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Which social media site would a person most likely use to assemble a "wish list" or to keep track of decorating or travel ideas?

answer

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Which of the following is true of earned media?

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It is out of a marketing manager's control.

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Which social media site dominates social media and is used so extensively that most organizations must have at least some presence on it?

answer

Facebook

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Which of the following is an example of paid media?

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a sponsored message

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When Margot finishes a book she enjoys, she likes to post about it on social media and recommend it to her friends. This is an example of

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user-generated content.

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From the perspective of macro-marketing, the discrepancy between the small quantity of a product that individual consumers need and the large quantity that firms produce exists because

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firms seek to benefit from economies of scale.

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Which of the following statements about nonprofit organizations is false?

answer

In nonprofit organizations, support often comes directly from those who receive the benefits the organization produces.

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In a command economy,

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producers have little choice about what goods and services to produce.

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Which of the following best describes marketing?

answer

Marketing should guide production, accounting, and financial activities.

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When a firm manufactures a product and is uncertain about whether customers will want to buy its products, that firm is experiencing the ______ function of marketing.

answer

risk taking

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Which of the following terms can be defined as the extent to which a firm fulfills a customer's needs, desires, and expectations?

answer

customer satisfaction

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With regard to the universal functions of marketing, the transporting function involves

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moving goods from one place to another.

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The concept of social responsibility is challenging for marketers except when

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the needs of consumers and the society can be served at a profit.

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Based on the following company statements, which company is most likely to be in the marketing company era?

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"Our long range plan—developed by our marketing manager—is to expand across regions so that we can profitably meet the long-term needs of our customers."

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As part of its plans for long-term success, a company that manufactures frozen dinners focuses specifically on making a profit while using sustainably farmed ingredients and compostable packaging that both employees and customers can feel good about. Which of the following best describes the guidelines this company is using to measure its long-term success?

answer

a triple bottom line

question

When ranked in importance from greatest to least, the four Ps line up in which of the following orders?

answer

The four Ps are of equal importance.

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Reyhan operates a food truck. When he started his business, he decided that he would try to locate his truck wherever the largest amount of pedestrians could be found. For months he has stationed his truck in the downtown core. Today, however, he decides to position it near a newly opened museum that is drawing big crowds. This is an example of

answer

an operational decision.

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Which of the following statements is true of the marketing management process?

answer

The marketing management process is the process of planning marketing activities, directing the implementation of the plans, and controlling these plans.

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Trying to increase sales by selling present products in new markets is known as

answer

market development.

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Which of the following statements is true of target marketing?

answer

Target marketing is limited to fairly homogeneous market segments.

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The variables that a company puts together in an attempt to satisfy a particular set of customers that it wants to appeal to is called a

answer

marketing mix.

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The expected earnings stream of a firm's current and prospective customers over some period of time is defined as customer

answer

equity.

question

How can expanding into international markets lead to lower prices for a company's products sold in domestic markets?

answer

by improving economies of scale

question

Which form of promotion involves direct spoken communication between sellers and potential customers that may happen face-to-face, over the telephone, or via a videoconference over the Internet?

answer

personal selling

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The customer is

answer

the target of a marketing mix.

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When a large percentage of people are concentrated in urban areas, such as in the United States,

answer

GNI is negatively affected, but GDP is unaffected.

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GNI is more useful than GDP when trying to determine the income level of the residents of a given country because GDP

answer

fails to include the economic losses experienced by firms within a country's borders.

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Which of the following is the primary function of the North American Free Trade Agreement (NAFTA)?

answer

to reshape the rules of trade among the United States, Canada, and Mexico

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Cutbacks in consumer spending and rising inflation are conditions that arise mostly due to factors in the

answer

economic environment.

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Which of the following statements is true of the technological environment?

answer

Technology foreshadows breakthrough opportunities.

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Which of the following is not an element of the external market environment?

answer

direct environment

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Sales and marketing activity in international markets can be blocked by ______, which emphasize a country's interests above all else.

answer

strong feelings of nationalism

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Which of the following is true of the continuum of environmental sensitivity?

answer

Some products are more adaptable to foreign markets than others—and thus may be less risky.

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Which of the following is most likely to serve as a firm's mission statement?

answer

We exist to provide customers with the best shopping experience anywhere in cyberspace.

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When looking for attractive opportunities, a marketing manager for a clothing manufacturer should consider

answer

all of these answers.

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Which of the following statements about clustering techniques for segmenting is true?

answer

A variation of the clustering approach relies on customer relationship management.

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The purpose of a positioning statement is to

answer

provide focus for a marketing mix by concisely stating its most important features.

question

What is a buyer persona?

answer

a detailed description of a typical, but fictional customer

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The balancing point that determines just how unique a marketing mix a firm can afford to develop for a particular market segment is

answer

profit.

question

Segmenting and combining are two alternate approaches to developing market-oriented strategies. Which of the following statements concerning these approaches is true?

answer

A combiner looks at various submarkets for similarities rather than differences.

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Segmenting

answer

tries to aggregate individuals who have similar needs and characteristics.

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It is sometimes hard to understand and define generic markets because

answer

different product types may compete with each other.

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Workathome Inc. offers to help people to establish and manage their own online businesses, a service for which it charges a fee. Out of several possible market segments, the firm has chosen to target people with a limited understanding of the Internet and poor financial literacy. This is an example of using

answer

potentially unethical segmenting.

question

Which of the following is a characteristic of a product-market?

answer

All of these choices are characteristic of a product-market.

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Which of the following statements is true of generic markets?

answer

The generic market includes only three of four aspects of the product-market definition—customer needs, customer types, and geographic area. It does not include product type.

question

Which of the following is true of opinion leaders?

answer

They can influence what products and brands people buy.

question

Which of the following consumer statements does not suggest the rationale of an "economic buyer"?

answer

"If I had that new Louis Vuitton handbag, others would know that I have arrived."

question

Studying how ______ affects consumer behavior is helpful in understanding why middle-aged married couples with children are less likely to buy sports cars than young married couples without children.

answer

the family life cycle

question

Which of the following occurs when a response satisfies a drive, strengthening the relationship between the cue and the response?

answer

reinforcement

question

Which of the following marketing trends has gained momentum within the domestic market of the United States as a result of immigration?

answer

Marketers create multiple marketing mixes to sell to different ethnic groups.

question

Drive-thru windows are popular offerings at fast food franchises because they appeal to consumers'

answer

need for convenience

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Laila enjoys purchasing items from a thrift shop run by the local animal shelter because knowing her money goes to help support the shelter makes her feel good about herself. This activity fulfills a ______ need.

answer

personal

question

Which of the following statements about social class is not true?

answer

In the United States, the system for measuring social class is based solely on a person's income.

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Which type of consumer problem solving is typically used when a consumer already has a large amount of experience in how to meet a specific need and does not require additional information?

answer

routinized response behavior

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Which of the following best describes the factors that make up a purchase situation?

answer

the purpose, time available, and location of a purchase

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Which of the following do new-task buying, modified rebuys, and straight rebuys have in common?

answer

the ability to meet needs

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Which of the following see themselves as purchasing agents for their target customers?

answer

retail buyers

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The process that falls between buying for a new need and making a routine repurchase, where some review of the buying situation is done, though not as much as in new-task buying, is referred to as the

answer

modified rebuy.

question

What are the three steps in the business and organizational purchasing process?

answer

defining the problem, engaging in the decision-making process, managing the buyer-seller relationship

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In comparison to the buying pattern of final consumers, the purchasing behavior of organizational buyers is

answer

primarily influenced by economic needs like quality and reliability.

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Which of the following statements about bidding for government business is true?

answer

Government buyers must often accept the lowest bid that meets the specifications.

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Just-in-time-delivery is important for customers because

answer

storing too much inventory is expensive.

question

What is the purpose of ISO 9000?

answer

to free customers from needing to conduct an in-depth investigation into a supplier while ensuring the supplier uses effective quality checks

question

What are targeted white papers?

answer

authoritative reports that address important industry issues and provide solutions

question

Which of the following situations would most likely involve negotiated contract buying?

answer

when the buyer knows approximately what they want, but lacks certain details

question

Which of the following is a common mistake marketing managers tend to make during the first step of the marketing research process?

answer

They confuse problems with symptoms.

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Shonda is using open-ended questions to interview people from her company's target market in order to find out, in-depth, about their feelings about a new product. Shonda is conducting ______ research.

answer

qualitative

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The most difficult step in the marketing research process is

answer

defining the problem.

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A market research online community is best defined as

answer

a group of people who share a common interest and use the Internet to participate in ongoing research.

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When using randomly selected samples, researchers determine the likely accuracy of the sample by analyzing it with regard to the ______, or the range on either side of an estimate that is likely to hold the true value for the population.

answer

confidence interval

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Small companies

answer

depend on their salespeople or managers to conduct marketing research.

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A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks he knows what the problem is and carefully analyzes secondary data to verify his assumption. His next step should be to

answer

conduct informal discussions with outsiders to check his assumption.

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For the experimental method to work, researchers must use two or more groups that are

answer

similar in most ways, except the characteristic being tested.

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Eva, a marketing researcher, wants to do in-depth research on business customers' experiences with the company's products. She is most likely to get what she wants if she uses

answer

a personal interview.

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Which of the following statements is true of a focus group?

answer

In a focus group, an interviewer seeks group interaction to stimulate thinking and get immediate reactions.

question

Which type of consumer products include those for which customers do not search at all?

answer

unsought products

question

Which of the following statements about the strategic importance of packaging is false?

answer

Better packaging always raises total distribution costs.

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Which of the following statements about warranties is false?

answer

Manufacturers are required to provide warranties by law.

question

Which of the following products has a 100 percent emphasis on service?

answer

hair styling

question

Which of the following is true of the Lanham Act?

answer

It specifies which types of marks can be protected.

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Which of the following type of business product to be purchased by a firm is most likely to involve top management in the buying decision?

answer

installations

question

For most customer purchases, products such as toilet paper and breakfast cereal are classified as

answer

staples.

question

Which of the following is true of consumer product classes?

answer

Consumer product classes are based on how consumers think about and shop for products.

question

When Mark could not find his favorite candy bar, Pearson Salted Nut Roll, at his neighborhood supermarket, he drove across town to find it at another store. Mark was showing what level of brand familiarity?

answer

insistence

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A set of individual products that are closely related because they are produced or operate in a similar way, sold to the same target market, sold through the same types of outlets, or priced at about the same level, is known as a product

answer

line.

question

Lee works as a market researcher for a company that makes frozen foods. The company is considering releasing a new line of frozen dinners featuring flavors from around the world. The dinners have not been created yet, so Lee creates an online survey to ask potential consumers questions and gauge how well the new products will meet the needs and tastes of customers. Lee is engaging in

answer

concept testing.

question

Product or brand managers are commonly used when a firm

answer

has several different kinds of products or brands.

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An industry with tough competition faces falling profits, and its sales growth is slow. Demand for individual brands has become quite elastic—as consumers see competing products as almost homogeneous. Several firms have dropped out. Which of the following stages of the product life cycle does this indicate?

answer

market maturity

question

Which of the following would not be good advice for an organization trying to make new-product development a total company effort?

answer

Use only R&D insights to drive market needs.

question

Which of the following is true of patents?

answer

They give firms a short-term monopoly on their new technology.

question

Cloud Storage Solutions works closely with customers—showing them early versions of its software and interface and then quickly making changes based on customer feedback before soliciting feedback again. The company wants to fail early and often so that it quickly brings to market a product that meets customer needs. In this scenario, Cloud Storage Solutions is using

answer

a co-creation process.

question

Using total quality management to improve the implementation of a marketing plan is likely to involve

answer

the training and empowerment of employees to identify and solve customer problems.

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Which of the following statements about organizing for new-product development is true?

answer

For a firm to be successful in its new product development endeavors, it should encourage a culture that supports innovation.

question

Which of the following is true of the types of new product categories?

answer

Discontinuous innovations require that customers adopting the innovation significantly change their behavior.

question

Whirlpool introduced a new high gloss white finish to its refrigerators. This innovation would be classified as a ______ innovation.

answer

continuous

question

When a firm's target market is accustomed to shopping at certain retailers or wholesalers, that firm will probably need to use ______ channels of distribution to reach its desired customers.

answer

indirect

question

Marketing managers need to plan for ______ that can retrieve products that customers no longer want.

answer

reverse channels

question

Why is the assortment process beneficial?

answer

Consumers often find it convenient to shop for products created by many different firms all in one place.

question

When a firm chooses only one wholesaler or retailer to sell its products in each geographic area, this is known as ______ distribution.

answer

exclusive

question

Nuxall Confections produces a variety of different candies. Nuxall Confections wants its candies to be available anywhere a consumer might look for them and as a result uses a wide variety of intermediaries to distribute them, including grocery stores, drugstores, convenience stores, gas stations, and vending machines. This is an example of ________ distribution.

answer

intensive

question

Which of the following approaches to international marketing gives a parent firm complete control over its marketing strategy planning?

answer

direct investment

question

In the context of the relationship between consumer product classes and ideal Place objectives, which of the following statements is true?

answer

Homogeneous shopping goods favor low-cost retailers.

question

For a product, market exposure beyond the ideal level

answer

increases the total cost of marketing.

question

Fyx Autos Inc., an automobile company, has acquired one of its major distributors. This is referred to as

answer

vertical integration.

question

Bubble Gums Inc. of Chicago, Illinois, sold the rights to sell its patented toys outside the United States to an Australian company, Phoenix Junior Inc. In return, Phoenix Junior Inc. has to pay 40 percent of its total sales of the patented toys as royalties to Bubble Gums Inc. Which of the following approaches to entering international markets is Bubble Gums Inc. using in this scenario?

answer

licensing

question

Transporting costs

answer

usually do not add much to the final cost of products that are already valuable relative to their size and weight.

question

A just-in-time (JIT) delivery system is not always the best approach because it

answer

may be more economical for a supplier to produce and ship in larger quantities.

question

Willamette Sprouts packages seeds that are distributed and sold all around the world. When might the company want to use public warehouses?

answer

if they expect to have low inventory for a large portion of the year

question

A distribution center is designed to

answer

speed the flow of goods and avoid unnecessary storing.

question

When they want to protect their products and simplify handling during shipping, many companies use ______, which is when individual items are grouped into an economical shipping quanitity and sealed in a protective container for transport.

answer

continerization

question

A floral delivery company uses JIT delivery systems throughout its entire distribution channel. Which of the following is most likely to be experienced by the company as a result?

answer

reduced costs of storing floral inventory

question

Kaikoura is in charge of logistics for a Canadian company that manufactures filters used at desalinization plants. The filters need to be replaced every two weeks, so the plants need replacement filters delivered regularly. One of her company's biggest customers has a desalinization plant in South Africa that uses the filters. Because this customer is so important to Kaikoura's company, the cost of shipping can be high as long as the filters get to their destination frequently and quickly. What type of distribution should Kaikoura use?

answer

air transportation

question

A business attempting to apply the broad physical distribution concept would be most likely to

answer

coordinate all storing, shipping, and product-handling activities within a single system.

question

The physical distribution customer service level is important because it

answer

is a measure of how rapidly and dependably a firm delivers what its customers want.

question

Electronic data interchange (EDI)

answer

All of these alternatives about EDI are correct.

question

Phillips and Sanchez is a retailer that operates a national chain of home furnishings stores. It has designed a website and a suite of apps that enable customers to shop seamlessly online, storing the items in their cart and their search history and making them available across multiple devices. When customers make an online purchase, the website and apps let them choose between having the products delivered to their homes or made available for pickup at one of Phillips and Sanchez's locations. These are examples of a(n) ________ strategy.

answer

onmichannel

question

Automatic vending machines attract customers primarily because of their

answer

convenience.

question

Which of the following statements is true in the context of "differences in retailing in different nations"?

answer

Consumers in less-developed nations often do not have the income to support mass distribution.

question

Manufacturers' sales branches

answer

are warehouses that producers set up at separate locations away from their factories.

question

Which of the following businesses is least likely to own the products it sells?

answer

an auction company specializing in original art

question

Which of the following best describes what "retailing" involves?

answer

the sale of products to final consumers

question

Kiara owns a corner convenience store. In one aisle there is a display of about 30 different greeting cards for sale. The display is actually maintained by a ________ that ensures it is kept stocked with seasonally appropriate cards.

answer

rack jobber

question

Which of the following is true of a franchise operation?

answer

A franchise holder needs to strictly follow franchise rules established by the franchisor.

question

Online sales are growing at a rate of about ________ percent a year, compared to a growth rate of roughly ________ for all retail sales.

answer

15; 2

question

Wholesaling is primarily concerned with the activities of those establishments that sell

answer

goods to retailers and other merchants.

question

A receptionist at an obesity clinic has been asked by her manager to phone the customers periodically and inform them about when they should ideally have their next treatment and find out if they have been facing any medical conditions related to obesity. In this scenario, the clinic is most likely attempting to accomplish which of the following promotion objectives?

answer

reminding objective

question

Which of the following is the best example of a pulling promotion used to sell a laundry product?

answer

The manufacturer of the laundry product gives samples directly to consumers to encourage them to purchase the product at their local retail stores.

question

Uni Electra Inc., a home-appliance manufacturer, will soon introduce a new range of dishwashers. The marketing manager is having the sales force call on distributors to explain the dishwashers' unique features and the ways distributors can best promote them. This best illustrates a(n)

answer

"pushing" promotion policy.

question

Owing to the availability of cars with similar features and benefits, an automobile firm faces severe competition in the industry. Which of the following basic promotion objectives should primarily be emphasized by such a firm?

answer

persuading objective

question

Gary, a marketing manager, is involved in planning the budget of his firm's new marketing campaign. His focus is on developing a marketing strategy to reach specific objectives, and he does not want to rely on historical patterns or ratios. Quite sensibly, he bases the budget on the job to be done. In this case, Gary is using the _____ to set the promotion budget.

answer

task method

question

Sales promotion activities

answer

try to stimulate interest, trial, or purchase by final customers or others in the channel.

question

Of the various promotion objectives, the persuading objective most likely involves

answer

developing a favorable set of attitudes so customers will buy, and keep buying, a firm's product.

question

A software development firm is introducing a newly created cloud computing application. In the initial stages of the product's launch, the firm wants to educate potential customers about the product's features and benefits. At this point, which of the following promotion objectives is the firm most likely to pursue?

answer

informing

question

Ronald is actively using social media to gather buying information. He prefers social media because of its ability to create personalized communication through online forums that initiate discussions with other consumers. He wants to be anonymous in his online presence, but he is unaware that his online activities are being tracked by marketers. Which of the following ethical issues in marketing communication does this scenario best illustrate?

answer

consumer privacy

question

To prompt immediate feedback from customers with specific interests, marketing managers

answer

design an integrated direct-response promotion.

question

Which of the following statements is true of a one-price policy?

answer

A one-price policy makes pricing easier.

question

A(n) ________ is intended to reassure retailers or other intermediaries that they will make some profit on a new product even if consumers do not buy it, and thereby convince them to carry it.

answer

stocking allowance

question

A marketing manager for a large company sets a specific amount of profit as an objective, which is stated as a percentage of sales. The manager compares the performance of each division of the firm against this objective and drops those divisions that are not yielding the specified profit. Which of the following pricing objectives is the marketing manager using in this scenario?

answer

target return objective

question

Which of the following factors is most likely to impact the effective price of products sold across national borders?

answer

exchange rates

question

Which of the following statements is true of rebates?

answer

A rebate is a refund paid to a consumer after a purchase.

question

Which of the following statements is true of a cumulative quantity discount?

answer

A cumulative quantity discount encourages a customer to consolidate buying from a single supplier.

question

Which of the following options is a type of sales oriented objective?

answer

market share

question

Some producers give _____ to retailers to pass on to the retailers' salesclerks in return for aggressively selling particular items or lines.

answer

"push money" allowances

question

A producer of sports equipment offers its retailers a 2 percent price reduction on all purchases if the dealer advertises its products locally. In this scenario, the producer is using a(n)

answer

advertising allowance.

question

Aster Co. has introduced a new product and set the price to help achieve "the 10% share we need to be in the game." This is an example of a

answer

sales-oriented objective.

question

The stockturn rate is the

answer

number of times the average inventory is sold in a year.

question

What type of pricing is particularly common in situations where the marketing mix is adjusted for each customer?

answer

negotiated pricing

question

Trying to find the most profitable price and quantity to produce

answer

requires an estimate of the firm's demand curve.

question

Which of the following is true of marginal analysis?

answer

Marginal analysis focuses on the price that earns the highest profit, but a slight miss does not mean failure because demand estimates do not have to be completely accurate.

question

Randy's Convenience Mart buys Lemon Fizz, a cold beverage, in 2-liter plastic bottles for $1.00. They use a 50 percent selling price markup, meaning that consumers pay Randy's ________ per bottle.

answer

$2.00

question

The total cost of producing 200 units of a product is $4,000, including a total fixed cost of $1,800. This means that the average variable cost per unit is

answer

$11.

question

Which of the following is a demand-oriented approach to pricing?

answer

prestige pricing

question

The primary reason that many firms use average-cost pricing is that it

answer

is easy to do.

question

Pulaski Plumbing Supply is planning to bring a new type of valve to market and is conducting a break-even analysis. For this analysis they are assuming a selling price of $2.50 per valve. The total fixed cost associated with producing the valve is $10,000. The variable cost to produce each valve is $2.10. In this analysis, what is the break-even point (BEP) for the valve?

answer

25,000 units

question

Loraine is a marketing manager responsible for a line of five different dishwasher models. The line includes a basic dishwasher, several models with progressively more and better features, and a high-end model with a fashionable appearance and several unique features. Loraine should use ________ pricing when setting the prices for these refrigerators.

answer

25,000 units

question

Loraine is a marketing manager responsible for a line of five different dishwasher models. The line includes a basic dishwasher, several models with progressively more and better features, and a high-end model with a fashionable appearance and several unique features. Loraine should use ________ pricing when setting the prices for these refrigerators.

answer

market-oriented full-line

question

Loraine is a marketing manager responsible for a line of five different dishwasher models. The line includes a basic dishwasher, several models with progressively more and better features, and a high-end model with a fashionable appearance and several unique features. Loraine should use ________ pricing when setting the prices for these refrigerators.

answer

market-oriented full-line

question

Loraine is a marketing manager responsible for a line of five different dishwasher models. The line includes a basic dishwasher, several models with progressively more and better features, and a high-end model with a fashionable appearance and several unique features. Loraine should use ________ pricing when setting the prices for these refrigerators.

answer

market-oriented full-line

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