MIS Exam 2 CH. 3 Questions – Flashcards

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question
A competitive strategy followed by an organization is derived from the ----- of its industry:
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structure
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A competitive strategy of an organization determines its -----:
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value chains
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Porter originally developed the five forces model to determine the -----:
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potential profitability of an industry
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What statement describes suppliers in a position of strong bargaining power?
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coffee planters during a season of frost that decreases production
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Simpson's Lawn Services decides to offer two free mowing services for all customers who booked garden landscaping in the fall. Which force is the company addressing?
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the threat posed by Roger's Landscapes, a new competitor
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Porter's five competitive forces can be grouped into two types: forces related to ----- and forces related to supply chain bargaining power:
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competition
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What groups bargaining power is considered as one of the five competitive forces in Porter's five forces model?
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customers
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In Porter's five factor model, each of the three competitive forces concerns the danger of -----:
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customers taking their business elsewhere
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The two strength factors that relate to all competitive forces are ----- and customer loyalty:
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switching costs
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In what case is the strength of competitive forces low?
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when switching costs are high
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If customers perceive the benefits of an alternative to be similar to that of a product, then the -----:
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threat from the substitute is strong
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What is true if the threat from substitutes is strong?
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customers are likely to switch to competitors' products
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What is true about new entrants?
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they are yet to develop relationships with suppliers
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The strength of bargaining power depends on the availability of substitutes and ----- compared to the size of suppliers or customers:
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the relative size of the firm
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What statement describes a scenario in which the bargaining power of a supplier is strong?
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the availability of raw materials is less
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The bargaining power of a customer is weak if -----:
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the availability of a rival product is limited
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An organization responds to the structure of its industry by choosing a ----- strategy
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competitive
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Which of the competitive strategies does a company follow if it produces a uniquely formulated anti-aging face cream targeted at women above the age of forty?
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focus differentiation
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A firm introduces a new range of laptops that concentrate on delivering good graphics performance. What competitive strategy has the firm adopted if these laptops have relatively low prices?
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focus low cost
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What is an example of a competitive strategy employed by a firm?
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launching a unique product targeted at a section of consumers
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According to Porter, to be effective, the organization's goals and activities must be consistent with the organization's -----:
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strategy
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Porter defined ----- as the amount of money that a customer is willing to pay for a resource, product, or service.
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value
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What is true about a value chain?
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Support activities facilitate the primary activities
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A business that selects a differentiation strategy would -----:
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add cost to an activity provided it has a positive margin
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The difference between the value that an activity generates and the cost of the activity is called the -----:
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margin
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What primary activity describes collecting, storing, and physically distributing products to buyers?
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outbound logistics
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Which primary value chain activity induces buyers to purchase a product and provides a meaning for them to do so?
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sales and marketing
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What statement describes a customer service activity?
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assisting with the use of the product
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What is true of supporting activities?
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Negotiation of prices is considered a supporting activity
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Each stage of the value chain not only adds value to the product but also -----:
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accumulates cost
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What is a primary activity in the value chain?
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delivering products to consumers
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-----includes general management, finance, accounting, legal, and government affairs:
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Firm infrastructure
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Porter's model of business activities includes -----, which are interactions across value activities:
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linkages
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A manufacturing system uses sales forecasts to plan production. It uses the production plan to determine raw material needs and then uses the material needs to schedule purchases. This ultimately leads to reduced inventory costs. What is being used to reduce the inventory cost?
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linkages
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According to Porter, the processes and systems in an organization pursuing differentiation strategy must ----- to avoid negative margins:
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create sufficient value to cover their costs
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What statement is true of business processes?
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the processes implementing a value chain must create sufficient value to cover their costs
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What is a product implementation principle of competitive advantage?
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enhance products or services
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What strategy is also called establishing high switching costs?
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locking in customers
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What is a process implementation principle of competitive advantage?
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establishing alliances
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What is least likely to be an outcome of organizations forming alliances with each other?
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increase in purchasing costs
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Jupiter shop is an online store. Customers have to create an online account to purchase products. The purchased products are delivered free of cost. The address of delivery is stored, so that customers can choose the same address for future purchases. Jupiter Shop features seasonal discounts and exchange offers. It also accumulates redeemable points for regular shoppers. What statement describes the use of IS by Jupiter Shop to lock-in customers?
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saving the delivery addresses
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Competitive strategy determines an organization's value chain (T/F):
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True
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Porter originally developed the five forces model in order to understand organizations' competitive environment (T/F):
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False
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According to Porter's five forces model, a company is profitable if all the five competitive forces are strong (T/F):
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False
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The bargaining power of competitors is one of the competitive forces identified by Porter (T/F):
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False
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The three competitive forces in Porter's model concern the danger of customers taking their business elsewhere (T/F):
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True
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If the costs of switching to another vendor are high, then the strength of the competitive forces is low (T/F):
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True
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The strength of bargaining power forces does not depend on the availability of substitutes (T/F):
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False
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Typically, as an individual, a customer has substantial bargaining power over a large manufacturing industry (T/F):
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False
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Availability of substitutes plays a role in determining the bargaining power of suppliers (T/F):
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True
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Vendor knowledge and vendor relationships serve as a barrier to entry for new competitors (T/F):
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True
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An organization can choose to either minimize cost or maximize differentiation to gain a competitive advantage (T/F):
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True
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Focus differentiation is a strategy in which a product is unique and is used by a wide range of consumers (T/F):
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False
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According to Porter, to be effective, an organization's goals and activities must be consistent with the organization's strategy (T/F):
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True
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Organizations analyze the structure of their industry and use that analysis to formulate a competitive strategy (T/F):
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True
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A business that selects a differentiation strategy will always structure itself around least-cost activities (T/F):
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False
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The difference between the value that an activity generates and the cost of the activity is called the margin (T/F):
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True
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Customer service falls under the category of supporting activities in a value chain (T/F):
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False
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Procurement falls under the category of primary activities in a value chain (T/F):
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False
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Porter's definition of technology is narrow because it only includes research and development (T/F):
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False
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Support activities are business functions that relate directly to the production of the organization's products or services (T/F):
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False
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A business with a cost strategy will add cost to an activity only as long as the activity has a positive margin (T/F):
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False
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Each stage of the generic value chain accumulates costs and subtracts value from the product (T/F):
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False
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The support activities in the generic value chain facilitate the primary activities and contribute only indirectly to a product's value (T/F):
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True
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Receiving, storing, and disseminating inputs to a product is an operations function (T/F):
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False
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A company uses the outbound logistics activity to deliver the finished product to a customer (T/F):
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True
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Porter's model of business activities includes linkages, which are interactions across value activities (T/F):
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True
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Firm infrastructure excludes general management, finance, accounting, legal, and government affairs (T/F):
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False
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Supporting activities are easier to calculate than primary activities (T/F):
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False
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Value chain analysis has a direct application to manufacturing businesses (T/F):
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True
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Manufacturing systems avoid linkages to reduce inventory costs (T/F):
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False
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Value chains exist in service-oriented companies (T/F):
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True
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Inbound and Outbound logistics are the primary value generators in a service-oriented company (T/F):
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False
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Business processes implement value chains or portions of value chains (T/F):
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True
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Each value chain is supported by one or more business processes (T/F):
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True
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No matter what competitive strategy is used, the value chain activities remain the same (T/F):
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True
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Two companies with the same value chain activities will have the same business processes (T/F):
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False
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If a value chain's margin is negative, the company must make some change (T/F):
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True
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An information system can be part of a product, but it cannot provide support for a product or service (T/F):
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False
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Raising barriers to market entry is a product implementation principle (T/F):
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False
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Establishing alliances with other organizations promotes product awareness (T/F):
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True
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Information systems can be a part of products (T/F):
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True
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