McDonald, unethical marketing? Essay Example

soon be unavailable, people would rush to try out so as to ensure that they would not miss anything. K. Johnson, 2012) Fairness and responsibility are infringed given that McDonald is trying to seek financial profit to the detriment of the nation's health. Marketing to children Is another Issue that McDonald has long been correlated and accused of. Including toy In Happy Meal Is one of the marketing strategies directly targeted to children. The lure of toys and cartoon characters in which has direct relationship to childhood obesity, diet related diseases and other impacts on children's health. 6. 0. Brine, 2011) However, most of the McDonald advertisements are usually aired during kid's programming afternoon sessions. It is believed that children are vulnerable to marketing and they are immature enough to understand the marketing tactic nor having the final purchasing power. Restriction and legislation concerning marketing to children therefore exist. According to the consolidated ICC Code regarding the marketing to children, products inappropriate for children should not be advertised in media targeted to them.

On one hand, fast food eating culture should not be encouraged to the young people given its negative impact to health. On the other hand, it is unethical to leave parents out of the marketing strategies. (C. Smith, 2010) To conclude, unethical marketing strategies and marketing to children should be strictly prohibited given its adverse impact to the society. In fact, we can see that McDonald has put its effort towards establishing a healthier and more marketing ethnically publicity comparing to years back.