Marketing TF

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Marketers can control the external environment in which their organizations operate.
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False
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Companies use environmental management when they implement strategies that attempt to shape the external environment within which they operate.
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True
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The increase in social media usage has dramatically changed marketing strategies and how companies interact with target markets.
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True
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Demographics refers to information regarding people’s vital statistics such as age and location.
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True
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Inflation is a measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year.
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True
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The Sherman Act of 1890 establishes protection for trademarks.
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False
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If consumer behavior is not well understood, a marketer will have difficulty creating an appropriate marketing mix.
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True
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Chantel would like to try a good Mexican restaurant for dinner tonight, so she asks a couple of coworkers for suggestions. She is using an internal information search.
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True
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The purchase of products like soft drinks, cleaning products, and gasoline generally exemplify routine response behavior.
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True
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Noah perceives the purchase of a tattoo to be a socially risky decision because he thinks that people will judge him unfairly if he has a tattoo. Hayley, however, does not perceive getting a tattoo as a particularly risky behavior. As far as social risk is concerned, getting a tattoo will be a higher-involvement activity for Noah than for Hayley.
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True
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The United States, unlike some other countries, does not have a status structure or social class system.
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False
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Opinion leaders are often the first to try new products and services.
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True
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The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers.
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False
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The marketing plan is a written document that acts as a guidebook of marketing activities for the marketing manager.
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True
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The company’s objective is to increase sales next year. This is an example of a well-stated objective.
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False
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The four P’s of the marketing mix are product, price, planning, and promotion.
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False
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Typically, the development of the marketing mix starts with determining the promotion for a product.
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False
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The most critical element for successful strategic planning is top management’s support and participation.
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True
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According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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True
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An exchange cannot take place unless each party in the exchange has something that the other party values.
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True
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Unlike a production-oriented firm, a firm embracing a sales orientation focuses on customer wants and needs so it can develop the best product at the lowest cost that will require very little selling effort.
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False
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The ultimate goal of most market-oriented firms is profitability that results from satisfying the wants and needs of its customers.
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True
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Retailers who give their sales clerks the authority to handle customer complaints without having to get approval from a supervisor are using empowerment.
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True
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Marketing is important to business, so marketing should be part of the job of everyone in the organization, not just those in marketing.
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True
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Most people have not applied ethical standards in their everyday lives.
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False
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Today’s business ethics are difficult to learn because they are different from those used outside the business world.
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False
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Top managers who behave ethically can influence others in the organization to behave ethically.
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True
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The greater the number of persons affected by a negative outcome, the more likely it is that marketers will recognize a problem as unethical.
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True
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Some \”green\” products have an easily recognizable benefit to consumers and the environment.
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True
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Sustainability is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.
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False
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In the United States, women tend to be the key household decision-makers for many products, such as home furnishing purchases, vacations, and autos.
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True
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In market segmentation, individual psychographic variables can be combined with other variables to provide more detailed descriptions of market segmentation.
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True
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The 80/20 principle implies that they majority of all demand is due to a minority of the customers.
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True
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Company characteristics, such as geographic location, type of company, company size, and product use, can be important segmentation variables.
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True
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A product’s position refers to where it is located on store shelves.
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False
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Product differentiation is a positioning strategy.
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True
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For a product to be called a business product, it must be used to manufacture other products, become part of another product, or aid the normal operations of an organization.
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True
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The Japanese word Keiretsu is a network of interlocking corporate affiliates.
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True
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OEM stands for operationally efficient marketing.
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False
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The government sector (federal, state, and local) is a minor segment of the business market.
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True
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Business marketers usually have far fewer customers than consumer marketers.
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True
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The role of the gatekeeper may be filled by a secretary or receptionist.
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True
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Marketing research is the function that links the consumer, customer, and public to the marketer through information.
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True
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The first step in the marketing research process is to identify and formulate the problem/opportunity.
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True
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The quality of secondary data should never be questioned.
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False
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The most popular technique for gathering primary data is by observation.
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False
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In a probability sample, every element in the population has a known statistical likelihood of being selected.
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True
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Scanner-based research is a system of gathering information from a group of respondents by continuously monitoring the promotions panel members are exposed to and their subsequent purchase behavior.
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True
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Convenience products, though inexpensive, still require considerable shopping efforts for buyers.
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False
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Product modification occurs when changes are made in how the product functions, its quality, or some aesthetic characteristic of the product.
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True
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The best generator of repeat sales is satisfied customers.
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True
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Branding has three main purposes: product identification, repeat sales, and new-product sales.
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True
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Kellogg’s, Hanes, and General Electric are examples of a manufacturer’s brand.
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True
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All sales have an implied warranty under the Uniform Commercial Code.
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True
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A product must be a discontinuous innovation to be considered a \”new\” product.
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False
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A firm’s new-product strategy links the new-product development process with the objectives of the marking departments, the business unit, and the corporation.
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True
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The two techniques considered most useful for generating new-product ideas are customer-generation and competitive imitation.
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True
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Without the internet, it would be impossible to conduct simultaneous product development from different parts of the world.
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True
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One benefit of test marketing is that the marketing activity is shielded from competitors.
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False
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Consumers described as laggards tend to rely on group norms when deciding to adopt an innovation.
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False
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EDI is often used to replace paper documents with electronic documents containing the same information.
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True
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The goal of materials handling system is to handle products as infrequently as possible.
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True
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A marketing channel is a set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer.
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True
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As products move through the marketing channel, channel members provide specialization and division of labor, overcome discrepancies, and provide contact efficiency.
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True
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Carl represents a manufacturer of floor coverings and gets paid a commission for finding buyers and linking them up with the manufacturer. Carl is an example of a merchant wholesaler.
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False
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Marketers who use nonstore retailing no longer have to worry about the \”place\” element of the four P’s.
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False
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New brands with small market shares tend to spend proportionately more for advertising and sales promotion than do those with large market shares.
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True
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The goal of advertising is to change people’s values.
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False
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An insurance company’s advertisement poses the question, \”Will your family survive if you die uninsured?\” This is an example of a health appeal.
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False
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An example of product placement is when the judes on American Idol are shown sipping Coca-Cola during the broadcast.
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True
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Sales promotion offers an incentive to buy.
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True
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The objectives of a promotion depend on the general behavior of target customers.
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True
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Dave is in charge of finding sponsors for the 2013 Riverbend Festival. He is meeting with marketing representatives from Wrangler jeans and First Tennessee National Bank, attempting to convince them to sponsor the event. Dave is engaged in personal selling.
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True
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With relationship selling, the objective is to build long-term branded relationships with customers, not just to sell products.
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True
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Customer relationship management requires that organizations develop relationships with their customers through touch points and data mining.
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True
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The first step in the selling process is approaching the customer and probing needs.
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False
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Before approaching the customer, a salesperson should learn as much as possible about the prospect’s organization and its buyer.
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True
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Meta Sinh is expected to sell two surgical laser systems each month. This sales objective is an example of a quota.
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True
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Social commerce combines social media with the basics of e-commerce.
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True
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Customers are on social media, and they expect their favorite brands will be their as well.
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True
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Research indicates that the number of people who contribute content on social media sites is actually decreasing.
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True
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Facebook is best characterized as a media sharing site.
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False
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A review site allows consumers to post, read, rate, and comment on opinions regarding a wide variety of goods and services.
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True
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Because of the widespread adoption of Android-based phones and other Smartphones, millions of applications have been developed for the mobile market.
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True
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Profit is the price charged to customers multiplied by the number of units sold.
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False
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Target return on investment (ROI) is the most common profit objective used by firms.
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True
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If demand for milk is inelastic, consumers will not change their purchasing habits greatly when the price of milk changes.
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True
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Most companies do a very good job of doing research to create a price strategy.
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False
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Penetration pricing means charging a relatively low price for a product as a way to reach the mass market.
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True
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Sears and John Deere run major sales on their lines of riding lawn mowers every fall. This is an example of a seasonal discount.
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True

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