Vietnam’s IT outsourcing firms – Marketing Strategy Essay Example

consider establishing offshore centers there. Additionally, clients who outsource their work may be interested in shifting their operations to Vietnamese IT companies. To target customers from the European Union (EU), a two-day workshop was held in Vietnam's capital cities, Ho Chi Minh City and Hanoi. The workshop proposed a unified approach, suggesting that the IT outsourcing firms in Vietnam should have a common website to market themselves to EU organizations, rather than each organization conducting individual marketing efforts.

This passage discusses the potential of combining the marketing efforts of various IT outsourcing firms in Vietnam, with a specific focus on targeting the European Union through a dedicated website (Source: Target EU with a special website, 2008). It references a study from the Harvard Business Review that highlights the rising costs associated with popular IT outsourcing destinations like India and suggests Vietnam as an alternative location to maintain low outsourcing costs (Source: Smarter Offshoring, 2006). The passage also mentions that Vietnam's IT outsourcing industry has experienced significant growth, earning 500 million USD in 2007, ten times more than in 1997 (Source: ThongTinCongNghe, 2009). This growth demonstrates Vietnam's strong position in terms of affordable labor and its ability to handle IT outsourcing tasks. However, it notes that Vietnam lacks a clear marketing strategy to showcase its talented workforce and low labor costs. The main purpose of the research being discussed is to identify and implement an effective marketing strategy to enhance the visibility of Vietnam's IT outsourcing talent.

Literature review

The literature review will focus on examining secondary data relevant to marketing strategies for outsourcing IT tasks to other organizations.

The objective is to examine the marketing strategies and growth

of major Indian IT firms such as Infosys and Tata Consultancy Services (TCS). The focus is to identify effective tactics for acquiring IT business and highlight areas that require improvement.

Methodology

The approach involves gathering data from various sources on IT outsourcing marketing strategies. This data will be analyzed using the Indian IT outsourcing giants like Infosys and TCS as case studies. The findings will then be applied to Vietnam's industrial landscape, specifically in the realm of IT outsourcing. Additionally, a comparison will be drawn between current outsourcing trends and what positions India as a dominant outsourcing market, evaluating if Vietnam's current position offers advantages in competing with these industry giants.

Results

This section will focus on tabulating the results of the research conducted to understand Vietnam's current IT Outsourcing position and how an effective marketing strategy can bridge the gap to make Vietnam a preferred destination for IT Outsourcing. The learning obtained from researching Indian IT firms like Infosys and TCS will be summarized to gather the best practices that made them leaders in this field.

Discussion

This section will critically examine the results obtained from the research and suggest possible marketing strategies that can make Vietnam a hub for IT Outsourcing. A marketing model, along with a subsequent sales strategy to follow-up on the marketing plan, will be devised and discussed in this section. The marketing plan could be a holistic plan for the entire IT outsourcing industry in Vietnam, which will be further drilled down to the individual organization's level to identify the responsibilities of each firm in furthering the common goal of making Vietnam a preferred destination for IT Outsourcing by a

western primary outsourcing organization or an Indian secondary outsourcing organization.

References

1. Businessweek, Vietnam's growing role in Outsourcing (2006)
2. Available at: <http://www.businessweek.com/technology/content/dec2006/tc20061211_099877.

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