Marketing Quiz Answers 1-3 – Flashcards
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The rule of three states that the three leading firms in an industry will control _____ percent of the market
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between 70-90
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The group of people to whom a firm directs its marketing and efforts and ultimatelty its merchandise is known as its ____ market
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Target
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Core compentencies are capabilities that customers value and competitors:
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Find difficult to duplicate
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All planning strategies have the goal of creating:
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sustainable competitive advantage
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The strategic business unit (SBU) concept is best identified as
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marketing planning tool that best suits the needs of large, diversified organizations
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The first steps of the marketing planning process involves:
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writing the mission statement
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The quadrant of the BCG market share/market growth matrix that represents both a high market share and high rate or market growth represent the:
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starts
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Newsletters, catalogs, and inivations to company-sponsord events are most closely associated with the marketing mix activity of:
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Product Promotion
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In Marketing, the term product:
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refers to a broad concept encompassing the satisfaction of consumer needs
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Strategic Planning has a critical impact on a firms destiny because it provides_____ to its decision makers
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long term direction
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Plagiarism software used
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Turnitin
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How many points are deducted if your cell phone rings
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5
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Prerequisite for this course
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BUAD 2231
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Periods of major innovations lead to:
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higher standards of living
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Four Basic consumer rights
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Right to be informed, be heard, be safe, choose freely
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Indirect competion:
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products that can be easily subsituted
