Marketing Notes Analysis Essay Example

acknowledge Apple's campaign in their own marketing message? In my opinion, while it is beneficial for Microsoft to recognize their competitors like Apple, they approached the "I'm a PC" campaign poorly.

It appears that Microsoft adopted Apple's campaign instead of creating an original one, which only emphasizes the disparities between the two brands. However, this messaging effectively showcases the differences and instills pride in existing Microsoft product owners while attracting new customers. Marketing expert Dennis-Alden notes that during prosperous economic times, Microsoft adjusted its marketing message to meet customer needs. But how did Microsoft establish its reputation? Let's explore three factors: the company's slogan "Where Do You Want to Go Today?" and the poorly executed "I'm a PC" campaign, which relied on Apple's approach and highlighted brand differences.