Marketing Mini Test 4 – Flashcards
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Groupon built its business model on the premise that
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consumers would band together and try a new product or service if businesses would offer lower prices to entice them to take advantage of a daily deal offered to them.
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A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as
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lifestyle.
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n behavioral learning, __________ is a stimulus or symbol perceived by consumers.
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a cue
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Temporal effects include
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the time of day of the purchase.
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The two major styles of family decision making are
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joint and spouse-dominant.
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In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool.
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Experiencers
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In Marketing in the News, we heard about a celebrity who decides to "vote naked" in a humorous political ad. What celebrity did we hear about?
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Katy Perry
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In lecture, we saw a commercial from Red Lobster restaurant featuring "Endless Shrimp." In the ad, we saw the shrimp being prepared in a nice buttery sauce and then being served in a variety of tasty dishes. Which form of motivation is the marketer attempting to stimulate?
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Physiological needs
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As noted in class and in the textbook, VALS is a system of measuring consumers'
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lifestyles
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A recent American Express advertising claim that "membership has its privileges" creates which type of reference group?
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aspiration group
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What percentage of all consumer conversations about brands happen online?
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10 percent
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Which of the following statements about personality is most accurate?
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Most personality traits are inherited or formed at an early age.
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Three teenage girls spent an hour at a store trying on various outfits, looking at possible combinations, and asking each other, "How do you think this looks on me?" This situation is most closely related to which of the following situational influences?
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social surroundings
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In behavioral learning, a __________ is the reward that is given to a consumer.
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reinforcement
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In behavioral learning, __________ is a stimulus or symbol perceived by consumers.
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a cue
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