Marketing Midterm 3 – Flashcards
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Baby boomers can be defined as the generation of children born __________.
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between 1946 and 1964
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The generation of children born between 1946 and 1964 is referred to as
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baby boomers
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Baby boomers are an important target market because they
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account for the majority of purchases of most consumer products and services
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Which of the following statements regarding baby boomers is most accurate?
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Baby boomers are important to the consumer market because of their increased earnings and participation in the workforce.
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An ad for State Farm Annuities advises readers that, "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward
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baby boomers
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Olay's promotions for its Total Effects cleansing cloths, which fight signs of aging, are targeted toward
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baby boomers.
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Generation X is defined as the generation of children born __________.
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between 1965 and 1976
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The 15% of the population born between 1965 and 1976, also called the baby bust, refers to__________.
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Generation X.
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Generation X is the label often given to
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persons born between 1965 and 1976.
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Americans born between 1977 and 1994 are referred to as __________.
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Generation Y
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Generation Y is defined as the generation of children born __________.
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between 1977 and 1994
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The generation of children born to baby boomers is sometimes referred to as __________.
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boomlets.
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Which generational cohort views wireless communication as a lifeline to friends and family
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Generation Y
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Which generational cohort were the first to use Web-enabled mobile phones to stream video
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Generation Y
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When compared to Generation X, members of Generation Y are more likely to influence
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the cell phone industry
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Which of the following is an example of how Generation Y members are different from other generations
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They are attracted to purposeful work where they have control
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Younger members of Generation Y born since 1994 are referred to as
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millennials.
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Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as
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multicultural marketing programs.
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Multicultural marketing refers to
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combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races
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According to a recent environmental scan, the United States has spent over $1 trillion on the war on terrorism since 2001. This expenditure is an example of a change in __________ forces
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economic
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In a survey conducted immediately after the World Trade Center attack, 47 percent of the women said they would not treat themselves to small luxuries like manicures and 54 percent said they would not buy any expensive clothes. The results of this survey most directly relate to the forces within the __________ environment
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economic
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One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived. ImageTwin has developed a scanning system that obtains the measurements of individuals of all different sizes, which is then fed into a database. So, when you want to buy something at LandsEnd.com, you can see a 3D image of what the item should look like on your body. This is an example of the __________ force in the marketing environment
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technological
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Cloud computing enables businesses and consumers to use a firm's software application like Microsoft Office directly from that firm's or a third party's server over the Internet rather than having that program reside on a personal computer. This is an example of a change in the __________ marketing environment
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technological
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Google has developed a __________collection of software including e-mail and word processing called Google Apps that are currently available in today's marketplace.
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cloud computing
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A(n) __________ is an Internet-based network used within the boundaries of an organization.
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intranet
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Office Depot has given its staff wireless handheld computers. When customers inquire about a product, a computer-equipped sales associate can pull up detailed information about the product from the corporate database. In addition, employees at one store can contact employees at another store for advice or information. This is an example of how a(n) __________ can be used to enhance marketing.
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intranet
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Companies often use Internet-based technologies called a(n) __________ that permits communication between a company and its supplier, distributors, and other partners.
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extranet
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The Internet has forced the U.S. Postal Service (USPS) to rethink its marketing strategy. E-mail has replaced many short, mailed letters and advertising e-mail has replaced some advertising mail. As a result, the USPS has used creative strategy, such as teaming up with FedEx, to cope with new ___________ forces in the marketplace
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competitive
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The form of competition in which there are many sellers and they each have a similar product is referred to as __________.
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pure competition
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In _________, there are many sellers and they each have a similar product, such as commodities common to agribusinesses
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pure competition
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__________ is the form of competition in which distribution (in the sense of shipping products) is the only element of the marketing mix that exerts an impact?
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Pure competition
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The form of competition in which many sellers compete with their products on a substitutable basis within a price range is called
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monopolistic competition
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Coupons and sales are frequently used marketing tactics for which form of competition?
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monopolistic competition
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Paul Avery is a salesperson at the only Ford automobile dealership in Wausau, Wisconsin. However, there are several other auto dealerships in town, offering both domestic and foreign cars and trucks. Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy, they can simply buy a car from one of the several other comparable dealers in Wausau. This is an example of
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monopolistic competition
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During the Christmas season, many catalog retailers offer buyers price reductions, coupons, two-for-one deals and/or free delivery. This is because these catalog retailers operate in a(n) __________ environment
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monopolistic competition
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The form of competition where just a few companies control the majority of industry sales is referred to as __________.
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oligopoly
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Because there are few sellers, price competition among firms is not desirable in which form of competition
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oligopoly
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AT&T, MCI, Verizon, and Sprint control approximately 80 percent of the international long distance telephone market, which can be characterized as a(n) __________.
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oligopoly
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Boeing, United Technologies, and Lockheed Martin control the U.S. defense contractor industry. The defense contractor industry is an example of [a(n)] __________.
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oligopoly
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The major retailers of online music include the iTunes Store, Napster, e-Music, Zune Marketplace, Rhapsody, Yahoo Music Unlimited, and Walmart.com. The online music industry is an example of [a(n)] __________.
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oligopoly
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Kodak, Fuji, and Agfa control the majority of sales for amateur photographic film. The film industry is an example of [a(n)] __________.
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oligopoly
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In marketing, the form of competition that occurs when only one firm sells the product is referred to as __________.
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pure monopoly
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Since ___________ is regulated by the state or federal government, marketing plays a relatively small role in this setting
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a pure monopoly
