Marketing Intermediaries Essay Example

shows that today's youth highly values celebrities and sees them as role models, indicating potential for the magazine.
Source: Euromonitor International Consumer Survey - Global Youth[2]

Our target audience comprises women aged 14 to 35 years old, which accounts for approximately 20% of Vietnam's population[3]. This represents a relatively high percentage. We plan to release an initial print run of 125,000 units at an average price of 20,000 VND per unit. Hence, we project sales of 2,500,000,000 VND (125,000 * 20,000) for the first year. Additionally, we aim to sell 500,000 units of our digital edition priced at 10,000 VND each. Consequently,
the projected sales for the digital edition amount to
5,0000VND(50000*10000). Our estimated fixed costs are
2...; variable costs are
3...

The project costs 5,000,000,000 VND. To make a profit, 24h Company needs to sell more than 333,000 units, which is calculated as the total cost divided by 15,000. To achieve our goals, we have developed action programs that will be implemented in the first year. One of these programs involves launching the MOVIE STAR magazine in June.

In May, we plan to expand our distribution channels and thoroughly review the magazine and its content before introducing them in December. Additionally, we will initiate our advertising campaign on mass media to announce the launch of our new magazine.

In June, we will begin selling our magazine to the market and focus on further expanding our distribution. Ongoing advertising efforts are crucial during this time.

July presents an opportunity for us to conduct research on our customers' attitude towards MOVIE STAR in order to improve the magazine.

August will see us implementing a public relations plan that includes organizing special events. Our

research activities will also continue during this month.

In September, a discount strategy for resellers will be implemented to increase our market share. Advertising activities and research efforts will be ongoing.

From October onwards, we will continue with our advertising campaign and conduct research on customer demand to prepare for the publication of other product lines.

Control

Starting in July, we will be expanding our research efforts to gain insights into our customers' opinions of our magazine. It is crucial that we understand their thoughts on various aspects such as design, information, price, content, and quality to inform our future production decisions. To accomplish this, we will be scheduling meetings with the marketing department and conducting surveys to gauge brand awareness. Our ultimate objective is to enhance customers' awareness.

Furthermore, it is essential for us to ensure customer satisfaction by managing our promotional activities. We have multiple strategies to gauge our popularity, such as conducting surveys via email or on the street, as well as assessing the effectiveness of our quality controls and customer services. The primary objective behind all these efforts is to enhance our customer relationships.

Additionally, it is imperative to schedule monthly meetings with the accounting department to evaluate sales and profit figures, as well as review our costs. This evaluation is crucial in guaranteeing a gradual growth in sales revenue month by month. By analyzing the data collected, we will be able to determine whether our market share is increasing or not.