Marketing Ethics Analysis Essay Example

an economic decline. Additionally, external factors related to their customer base also impacted their performance (micromanagement factors affecting performance since the late asses; non-governmental factors affecting performance during the same period). Furthermore, customers' preferences shifted towards digital copies accessed from various locations for convenience rather than physical copies. Consequently, Xerox lost market share to competitors offering more cost-effective and efficient information dissemination methods.However, Xerox may have pursued a viable strategy by focusing on the business services industry. They develop products essential for document processing and have the potential to create innovative devices. The company is currently experiencing growth and has room for improvement. According to Real Marketing 4.2's Chapter 4 titled "Caesar Entertainment Hitting the CRM Jackpot" on page 121, Xerox remains up-to-date with changes in the marketing environment. Caesar Entertainment effectively manages relationships with important customers at its global casino properties through their "Total Rewards" CRM program. This program allows customers to earn points based on their spending habits and activities at Caesar Entertainment, which can be redeemed for various rewards such as free play, food, merchandise, rooms, spa sessions, golfing, and show tickets. The Total Rewards card tracks customer spending and preferences to offer personalized deals within minutes of analyzing customer information.Customers are immediately notified of available rewards upon swiping their card at check-in, and they also receive loyalty-boosting offers through mail based on their Total Rewards card. Observational research can be utilized to collect data on the dating habits of roommates or family members; however, it should be noted that this method may not provide insights into their eating habits. When creating a recruitment strategy for a college or university, it is

advisable to incorporate high schools and establish a Facebook page as secondary sources of information. Nevertheless, there are pros and cons associated with using mail questionnaires to reach Generation Y individuals. One disadvantage is the uncertainty surrounding respondents' identities, along with no guarantee of response rates or timely replies. However, mail questionnaires are cost-effective and tend to elicit genuine answers without the need for an interviewer. To identify respondents' preferred social media platform and reasons behind their preference, a concise questionnaire consisting of six questions employing both closed-ended and open-ended inquiries should be designed.