Marketing, Consumer Behavior, Exam 1, Chapter 1 – Flashcards
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The Internet allow users to share opinions and recommendations in which type of form?
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Consumption communities
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What does an organization use to identify the specific group of consumers who would be interested in a product or service?
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Market segmentation strategies
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By specifically defining a market segment based on identifying a product's most faithful users, a company can work to build __________________?
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Brand loyalty
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Marketers who have realized that a key to success is building long-term efforts between customers and product lines focus on which type of marketing?
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Relationship
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In addition to tracking consumers' buying habits, how do marketers utilize database marketing?
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To tailor messages to consumer wants and needs
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__________________ is the collection of analysis of extremely large datasets based on consumer purchasing habits.
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Big Data
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According to role theory, what is the relationship between a person and a product that is part of the user's daily routine?
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Interdependence
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According to one of the fundamental premises of consumer behavior, why do people often by products?
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For their meaning
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Which of the following has been identified as one of the biggest influences on consumer behavior?
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The digital revolution
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Social media platforms have helped to create a belief in the ability to freely interact with others and to allow the sharing of content. This enables which of the following?
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A culture of participation
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When researching consumer behavior, which type of research is focused on the individual consumer rather than larger groups of collective activities?
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Micro
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Researchers who study consumer behavior by considering macro issues may concentrate on which of the following?
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Consumption patterns of subcultures
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Research that considers consumption from a social and cultural point of view, rather than more narrowly as an economic exchange, is known as what?
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Consumer culture theory
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What is the result of one set of assumptions or beliefs being challenged by a new set of assumptions or beliefs?
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Paradigm shift
