There are two categories of consumer products: specialty products and unsought products. Specialty products are unique or branded items that certain buyers are willing to go out of their way to purchase, such as designer clothes or gourmet foods. Unsought products, on the other hand, are ones that consumers either don't know about or typically consider buying, like insurance or blood donation.
In contrast to consumer products, industrial products are purchased by individuals and organizations for further processing or business use.
To compare and contrast consumer products and industrial products, the Communication and Reflective Thinking (CABS) approach can be used.
Product quality is crucial as it directly impacts a product's ability to meet customer needs and satisfaction. Quantity is also important as it affects performance and customer value.
Branding plays
...a key role in distinguishing a seller's offerings from competitors. It helps consumers identify product quality and consistency while providing recognition and trust for both buyers and sellers. Additionally, branding allows sellers to segment markets.
A product line refers to a group of closely related products based on functionality, customer groups, marketing outlets, or price ranges. Marketers make decisions about product lines and can expand them through line filling or line stretching.
use or sale. To demonstrate the distinctions in offered services, one can compare a doctor's office to a bank; both offer different types of services with varying characteristics such as intangibility, inseparability variability ,and permissibility.
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