Marketing Chapter 3 Crossword – Flashcards

In recent years, security regulations enacted through the Transportation Safety Administration have affected Southwest Airlines. These regulations are part of the ______ affecting this airline.

John H. Harland Company is a large company with 5,200 employees and almost $800 million in sales. The company is best known for printing personal & business checks. Harland Analytical Services is a technology company that produces software that enables banks to gauge the behavior of their customers by tacking their spending habits. In addition, Harland owns Scantron, a computerized testing and assessment company. The _______ for John H. Harland Company includes its check-printing business, its financial software business, and its tests & assessment business.

According to the BCG growth-market share matrix, ______ are strategic business units with products that have low market shares in fast-growth markets.

When General Mills urger consumers to lower their cholesterol by eating Cheerios twice a day over the course of 6 weeks, the aim was to increase usage among current customers. General Mills used a ______ strategy.

A donut shop chain opened its first sore outside of North America with the opening of a shop in Australia. The donut company used a _____ strategy

Monsanto operates in many businesses, including pharmaceuticals & food products. The company defines its _____ as creating "abundant food and a healthy environment"

Reach and frequency of advertising, timeliness and accuracy of competitive intelligence, and consumer word-of-mouth activity are all examples of ______

A ______ analysis identifies the organization's of the external and internal environments across 4 dimensions

Vice presidents of large companies are typically in charge of ____ planning

A(n) ______ is a document that describes the marketing environment, outlines the marketing objectives & strategies, and identifies how the company will implement and control those strategies

A sales manager sets an objective for her team to increase the units sold by 5% for the quarter. This objective is most likely part of a detailed ____ plan that is created annually, semiannually, or quarterly

____ planning is the managerial decision process that matches the organization's resources and capabilities to its market opportunities for long-term growth

Serengeti makes lightweight sunglasses with 100% UV protection for people who love to hunt, hike, and bike ride. Its long-term plans include the development of lenses that, in addition to protecting users from UV rays, will also have effective water-sheeting action to reduce lens spotting. This new feature will be valuable to people who fish. In terms of a SWOT analysis, the company believes it can use the _____ of its reputation as a sunglasses manufacturer for a specialized market in combination with its current manufacturing facilities and labor force to enter this new market.

The growth-market share matrix developed by the Boston Consulting Group (BCG) is an example of this type of analysis

_____ planning is an ongoing process that includes the decisions that guide the entire organization or its business units

Unilever makes Rexona deodorant and antiperspirant, a leading brand of deodorant and antiperspirant. Because the worldwide market for deodorants and antiperspirants is growing rapidly, Rexona would be classified as a _______ on the BCG growth-market share matrix

Teddy Graham are small graham cookies shaped like teddy bears. Nabisco, which makes Teddy Grahams, created Teddy Graham Bearwich cookies (two Teddy Grahams stuck together with a cream filling) to implement its ____ strategy. Nabisco believed its Teddy Grahams customers would buy the new product at well.

______ are individual units representing different areas of business within a firm that have their own missions, business objectives, resources, managers, and competitors.

The ______ quantifies how an investment in marketing impacts the firm's success, financially and otherwise

_______ strategies emphasize both new products and new markets

Argo is the world's leading brand of small vehicles that are designed to be driver on all types of terrain and in all types of weather. The vehicles can carry up to 6 passengers.The market for such vehicles has become stagnant due to the recent economic downturn. In terms of the BCG growth-market share matrix, Argo would be classified as a

The market for 2-way radios is disappearing. A company with a small share of the 2-way radio market would be considered a _____ in terms of the BCG growth-market share matrix

Serengeti makes lightweight sunglasses with 100% UV protection for people who love to hunt, hike, and bike ride. Its long-term plans include the development of lenses that, in addition to protecting users from UV rays, will also have effective water-sheeting action to reduce lens spotting. This new feature will be valuable to people who fish. Serengeti has determined that fishing is one of the fastest growing sports in the U.S. In terms of a SWOT analysis, Serengeti has recognized a market

Assignment of responsibilities, time lines, budgets, and measurement and control processes are documented in a