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Home Page Social Science Business International Marketing Global Marketing Strategy Marketing Chapter 19 Vocab - Flashcards

Marketing Chapter 19 Vocab – Flashcards

Jill Lopez
7 July 2022
18 test answers

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operates in more than one country, o Gains marketing, production, R&D, and financial advantages not available to purely domestic competitors
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Global firm
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manufacturing accounts for 10 to 20 percent of the country's economy
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Industrializing economies
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major exporters of manufactured goods, services, and investment funds
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Industrial economies
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when a firm contracts with manufacturers in the foreign market to produce its product or provide its service
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Contract manufacturing
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development of foreign-based assembly or manufacturing facilities and offers a number of advantages
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Direct investment
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international marketing strategy for usig basically the same marketing strategy and mix in all of the company's international markets
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Standardized global marketing
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involves adjusting the marketing strategy and mix elements to each international target market, bearing more costs but hoping for a later market share and return
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Adapted global marketing
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means marketing a product in a foreign market without any change
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Straight product extension
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involves adapting the product to meet local conditions or wants in foreign markets
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Product adaptation
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consists of creating something new for a specific foreign market
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Product invention
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global communication strategy of fully adapting advertising messages to local markets
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Communication adaptation
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involves adapting both the product and the advertising messages to the target foreign market
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Dual adaptation
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Is the same price in all markets but does not consider income or wealth where the price may be too high in some or not high enough in other markets
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Uniform pricing
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price the market can pay but does not consider actual costs
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Market-based pricing
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price based on a percentage of cost but can cause problems in countries with high costs
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Standard markup pricing
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involves designing international channels that take into account the entire global supply chain and marketing channel
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Whole-channel view
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move company products from points of production to the borders of countries within which they are sold
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Channels between nations
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move the products from their market entry points to the final consumers
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Channels within nations
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What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.