Flashcards About Marketing Chapter 10
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new products
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With Apple, Inc., the life the organization depends on how it conceives, produces, and markets __________.
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durable goods.
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Among consumer products, personal selling is especially important for:
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consumer products; business products
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Two broad categories of products widely used in marketing are based on the type of user: __________ are purchased by ultimate consumers, whereas __________ are ones that assist directly or indirectly in providing products for resale.
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attributes used in making the purchase decision.
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Consumer products are classified based on the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3):
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A DVD player
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Which of the following is the best example of a specialty product?
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satisfy a class of needs
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A product line is a group of product or service items that are closely related because they __________, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.
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Automatic dishwasher
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Which of the following products at the time of their introduction was the best example of a dynamically continuous innovation?
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a distinctive point of difference
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Research shows that __________ is the single most important factor for a new product to defeat competitive ones—having superior characteristics that deliver unique benefits to the user.
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New-product strategy development.
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Which stage in the new-product process has as its purpose to identify new-product niches to reach in light of company objectives?
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services
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Capacity management is especially important for __________
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products
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a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value
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services (term)
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intangible activities or benefits that an organization provide to satisfy consumer's needs in exchange for money or something else of value
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consumer products
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products purchased by the ultimate consumer
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business products
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derived demand, components, support products
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convenience products
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items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort
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shopping products
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items for which the consumer compares several alternatives on criteria, such as price, quality, or style
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specialty products
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items that a consumer makes a special effort to search out and buy
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unsought products
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items that the consumer does not know about or knows about but does not initially want
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product item
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a specific product that has a unique brand, size, or price
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product line
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a group of product or service items that are closely related because they satisfy a class or needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range
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product mix
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consists of all of the product lines offered by an organization
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protocol
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a statement that, before product development begins, identifies a well defined target market, specific customers' needs, wants, and preferences, and what the product will be and do to satisfy customers
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new-product process
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seven stages an organization goes through to identify business opportunities and convert them into salable products or services
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new-product strategy development (term)
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stage of the new product process that defines the role for a new product in terms of the fir's overall objectives
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idea generation
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stage of the new product process that develops a pool of concepts to serve as candidates for new products, building up the previous stage's results
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screening and evaluation
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stage of the new product process that internally and externally evaluates new product ideas to eliminate those that warrant no further effort
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business analysis
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stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections
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development
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stage of new product process that turns the idea on paper into a prototype
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market testing
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the stage of the new-product process that involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy
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commercialization
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stage of new product process that positions and launches a new product in full scale production and sales
