Marketing Ch 4 Quiz

Which of the following represents the primary ethical dilemma for marketing managers of publicly held firms?
Balancing shareholder interests with the needs of society.
________ refers to the moral or ethical dilemmas that might arise in a business setting.
Business ethics
Applying sound ethical principles in marketing situations
must be a continuous and dynamic process.
Marketing firms that want to abide by an established set of high standards and values that guide decision making and other business behaviors need to create a strong
ethical climate.
Top-level managers must establish and uphold clearly articulated ethical standards to get at the roots of ethical conflict, which typically involves
competing values of employees.
The AMA’s Code of Ethics indicates the basic ethical values marketers should aspire to include
honesty, responsibility, fairness, respect, openness, and citizenship.
As noted in your text, which of the following ranks as the top unethical behavior by employees as reported by chief marketing officers?
Participating in misleading or deceptive sales tactics
Josie feels pressure to increase sales, so she decides to purposely mark up the price on a new shipment of sweaters and then immediately put them on sale. Even though she is deceiving the customer, Josie justifies her decision by knowing that management will be pleased with the increase in revenue. However, Josie’s decision may have serious consequences for the company in the long term. What does your text suggest as a way to avoid the consequences that can result from such behavior?
Making sure the short-term goals of each employee are aligned with the long-term goals of the firm
Firms that take voluntary actions to address the ethical, social, and environmental impacts of its business operations are involved in
corporate social responsibility.
A firm whose employees act in an ethical manner, and which is concerned with only its closest stakeholders is considered to be
ethical but socially irresponsible.
A firm makes generous donations to charities, but its employees are always being scrutinized for engaging in questionable sales practices. This firm would be considered
unethical but socially responsible.
Which of the following represents the best approach for a firm to take regarding ethics and social responsibility?
The firm should implement programs that are socially responsible and employees should act in an ethically responsible manner.
Which of the following is an accurate statement about corporate social responsibility?
A firm’s employees must engage in ethical practices in order to be socially responsible.
Which of the following is an accurate statement about the relationship between consumers/investors and companies engaging in corporate social responsibility?
Consumers increasingly want to purchase products and services from companies that act in socially responsible ways.
When firms are applying an ethical framework for making decisions in a questionable situation, the first step is to
identify issues.
Vashon, a manager at a marketing research firm, is trying to determine if his firm was acting ethically when it conducted its latest study. In doing so, he is evaluating whether or not the research respondents were told the real purpose of the study before proceeding. This involves which step of the ethical decision-making framework?
Identifying issues
In using the ethical decision-making framework, a firm should consider the impact of its actions on its employees, suppliers, and customers—otherwise known as the firm’s
After a firm has carefully considered all relevant alternatives to address an ethically difficult situation, the next step would be to _____ to bring about the best solution.
choose a course of action
What tool would a marketing executive use to ensure that he or she has applied all relevant decision-making criteria to assess his or her confidence in having come to a decision that respects the rights and dignity of all stakeholders?
An ethical decision-making metric
The objective of the last step of the ethical decision-making framework is to weigh various alternatives and choose the most appropriate action to take. What action should be taken if the marketer is not confident about that decision?
Reexamine other alternatives.
Which of the following is not a question that might be used on an ethical decision-making metric?
Would I be able to profit in some way from this action?
Which of the following questions relates to the Golden Rule Test of an ethical decision-making metric?
Would I like to be on the receiving end of this action?
With regard to the ethical decision-making metric, which of the following questions best represents the transparency test?
Could I give a clear explanation for the action I’m contemplating that would satisfy a fair moral judge?
In which phase of the strategic marketing planning process does the firm decide what level of commitment to its ethical policies and standards it is willing to declare publicly?
In the _____ phase of the strategic marketing planning process, the tone of decision-making questions are centered on the notion of “should we?”
What phase of the strategic marketing planning process would you find marketers including ethical statements in the firm’s mission or vision statements?
In the _____ phase of marketing strategy, marketers must determine whether they truly have acted in an ethical and socially responsible manner.
Which of the following groups falls into the “marketplace” category of key CSR stakeholders?
Partners and competitors
When Pepsi reduced the saturated fat content in its Frito-Lays Ruffles potato chips to join forces with the America on the Move (AOM) program, what stakeholder category was this combined effort targeting?
Which of the following is the best example of corporate social responsibility affecting the marketplace?
An industry leader adopts environmentally friendly production practices and other companies in the industry follow suit.

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