Marketing 474 Chapter 4 Vocab – Flashcards

one or more group people whom a person uses as a basis of comparison for his or her beliefs, feelings, and behaviors

customers like and habitually visit the same retailer to purchase a type of merchandise

a group of customers whose needs will be satisfied by the same retail offering because they have similar needs and go through similar buying processes

a postconsumption evaluation of the degree to which a store or product meets or exceeds customer expectations

the risk customers perceive when they believe purchasing a product or service will affect how other regard them

customers who like a store so much that they actively share their positive experiences with friends and family

a theory of how fashion spreads that suggests that subcultures of mostly young and less affluent consumers such as motorcycles riders and urban rappers, have started fashions for such things as colorful fabrics, t-shirts, sneakers, jeans, black leather jackets, and surplus military clothing

in relation to a market, one that offers enough profits to support retailing mix activities

initial customer adopters of a new fashion

the costs and commitment required to initially adopt a fashion

a theory of how fashion spreads that suggests that the fashion leaders are consumers with the highest social status-wealthy, well educated consumers, after they adopt a fashion the fashion trickles down to consumers in lower social classes, when the fashion is accepted in the lowest social class, it is no longer acceptable to the fashion leaders in the highest social class

an impulsive purchase that customers make on the spot, after seeing the merchandise briefly

the condition that arises when a customers desired level of satisfaction differs from his or her current level of satisfaction

needs motivating consumers to go shopping to accomplish a specific task

a tool used to categorize customers into eight lifestyle segments, based on responses to surveys conducted by SRI consulting business intelligence