marketing 3343 final exam ken murdock – Flashcards
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1. consultative selling style is very prominent in (_______________) marketing .
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business-to-business
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2.The notion that a service organization must focus on its employees before successful programs can be directed at customers is referred to as ??
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internal marketing
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Which of the following products is an example of a low-envolvemnt purchase ?
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Colgate toothpaste
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The system that provides common industry definitions for canada, mexico, and the united states, which makes it easier to measure economic activity in the 3 member countries of the North American free trade agreement (NAFTA), is referred to as?
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North American Industry classification system (NAICS)
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Which global perspective on world trade views exports and imports as complementary economic flows?
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the trade feedback effect
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Betty smith operates a wedding preparation service that aids brides-to-be in the planning of their weddings. To maintain a quality image and standardized offering, Betty provides extensive training for each of her employees. What unique aspect of services is betty trying to address ?
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inconsistency
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Which of the following organizational buyers purchases raw materials and parts to reprocess into the finished goods they sell ?
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manufactures
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A nondurable good is defined as a(n) ?
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item consumed in one or few uses
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Why would an online consumer want to use a bot ?
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Bots enhance the convenience of online shopping
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a (___________________) can be compared to a pipeline through which water flows-making possible the flow of goods from a producer, through intermediaries, to a buyer.
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Marketing Channel
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Georgia-pacfic reduced the content of its brawny paper towel six-roll pack by 20 percent without lowering the price. Georgia-pacfic used a (________) strategy
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downsizing
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According to the personal moral philosophy of (____________), if the benefits exceed the costs, the behavior is ethical.
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utilitarianism
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While consumer tastes and price availability of similar products determine what consumers want to buy, consumer income determines ????
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What they can buy .
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When developing marketing programs for new offerings, marketing may provide staff to serve as part of a(n) (__________), which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.
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cross-functional team
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Which of the following statements regarding environmental scanning is most accurate ?
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Environmental scanning identifies and interprets potential trends
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Four factors are required for marketing to occur: (1) (_____________); (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) something to exchange.
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Two or more parties (individuals or organizations) with unsatisfied needs
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The largest online consumer lifestyle segment is referred to as " (_________)."
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click-and-mortar
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All of the following are organizational buyers EXCEPT:
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ultimate consumers
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A wiki is a ?
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website whose content is created and edited by ongoing collaboration of end users.
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A restaurant that offers food made exactly to each customer's preference is providing its customers with (__________) utility.
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Form
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Another term sometimes used interchangeably with "social media" is (____________).
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Web 2.0
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In terms of an organization's business, railroads may have lost market share in the 20th century because they ?
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defined their business too narrowly.
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When using a price line strategy, a marketer will ?
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set the price of a line of products at a number of different specific pricing points.
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A skimming pricing policy is likely to be the most effective when ?
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customers are willing to buy immediately at the high initial price
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Transwave international is a small company that developed a system that uses the internet and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in the U.S. as more natural gas lines are located near population centers. The timing is right for this company to be extremely successful, but it must use (______________) advertising so oil companies of its products existence.
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pioneering
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Which of the following statments regarding proce
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Companies selling products over the internet can instantly change their prices prices whenever the need arises.
