Marketing 200 Chapter 4 Quiz – Flashcards

Which of the following represents the primary ethical dilemma for marketing managers of publicly held firms? a)Making the most money possible b) Considering consumers as more important than stockholders c) Balancing stockholder interests with the needs of society d) Focusing on the short-term needs of society e) Keeping the most talented employees honest

Applying sound ethical principles in marketing situations a) is a realistic goal only for small companies. b) is not an important issue. c) is impossible for most companies. d) must be a continuous and dynamic process. e) is counter productive to long-term profitability.

Marketing firms that want to abide by an established set of high standards and values that guide decision making and other business behaviors need to create a strong a) ethical climate. b) profit model. c) customer franchise. d) lobbying policy. e) cadre of lawyers.

Top-level managers must establish and uphold clearly articulated ethical standards to get at the roots of ethical conflict. The root of this conflict typically involves a) differences between male and female employees. b) competing values of employees. c) opportunistic employees. d) disputes between management and labor. e) worshipping the almighty dollar.

The AMA's Code of Ethics indicates the basic ethical values marketers should aspire to include a) maximizing stockholder wealth. b) health, wealth and the pursuit of happiness. c) individual freedom and the pursuit of the American dream. d) self-respect, concern for nature, animal rights, and global peace. e) honesty, responsibility, fairness, respect, openness, and citizenship.

As noted in your text, which of the following ranks as the top unethical behavior by employees as reported by chief marketing officers? a) misrepresenting company earnings b) withholding information that could hurt the company's image c) participating in misleading or deceptive sales tactics d) conducting false or misleading advertising e) misrepresenting company sales figures

Josie feels pressure to increase sales, so she decides to purposely mark-up the price on a new shipment of sweaters and then immediately put them on sale. Even though she is deceiving the customer, Josie justifies her decision by knowing that management will be pleased with the increase in revenue. However, Josie's decision may have serious consequences for the company in the long term. What does your text suggest as a way to avoid the consequences that can result from such behavior? a) making sure that each employee takes an "ethical behavior test" before being hired b) making sure management does not burden employees with unrealistic sales goals c) making sure the short-term goals of each employee are aligned with the long-term goals of the firm d) having a disclaimer at the store entrance that lets customers know that "prices are subject to change" e) having a company policy that rewards employees for bringing unethical behavior to management's attention

Firms that take voluntary actions to address the ethical, social and environmental impacts of its business operations are involved in a) a SWOT analysis. b) unethical business practices. c) strategic planning. d) corporate social responsibility. e) covert operations.

A firm whose employees act in an ethical manner, and which is concerned with only its closest stakeholders is considered to be a) ethical but socially irresponsible. b) ethical and socially responsible. c) unethical but socially responsible. d) unethical and socially irresponsible. e) neither ethical nor socially responsible.

Which of the following represents the best approach for a firm to take regarding ethics and social responsibility? a) The firm should not worry about implementing programs that are socially responsible or about employees acting in an ethically responsible manner. b) The programs implemented by a firm are not as important as the employees acting in an ethically responsible manner. c) Employees acting in an ethical manner are not as important as the firm implementing socially responsible programs. d) Spending a lot of money on a marketing campaign will fool people into thinking a firm is socially responsible. e) The firm should implement programs that are socially responsible and employees should act in an ethically responsible manner.

Which of the following is an accurate statement about corporate social responsibility? a) Firms that engage in ethical practices are always socially responsible. b) A firm's employees must engage in ethical practices in order to be socially responsible. c) Socially responsible firms do not automatically engage in ethical practices. d) Firms consider ethics and social responsibility to be unrelated concepts. e) Firms are not socially responsible because consumers will not pay more for it.

Which of the following is an accurate statement about the relationship between consumers/investors and companies engaging in corporate social responsibility? a) Consumers like the idea of companies being socially responsible, but they are unwilling to pay more for products to ensure that companies act in an ethical manner. b) Investors tend to shy away from companies that invest resources into CSR programs. c) Consumers want the lowest price for a product, and do not concern themselves with corporate social responsibility. d) Investors are interested in a company's "bottom-line" and do not want ethics and social responsibility to factor into that equation. e) Consumers increasingly want to purchase products and services from companies that act in socially responsible ways.

When firms are applying an ethical framework for making decisions in a questionable situation, the first step is to a) take evasive action. b) identify issues. c) gather information and identify stakeholders. d) brainstorm alternatives. e) choose a course of action.

Vashon, a manager at a marketing research firm, is trying to determine if his firm was acting ethically when it conducted its latest study. In doing so, he is evaluating whether or not the research respondents were told the real purpose of the study before proceeding. This involves which step of the ethical decision-making framework? a) Taking evasive action b) Identifying issues c) Gathering information and identify stakeholders d) Brainstorming alternatives e) Choosing a course of action

In using the ethical decision-making framework, a firm should consider the impact of its actions on its retired and current employees, suppliers, and customers—otherwise known as the firm's a) stockholders. b) stakeholders. c) franchisers. d) corporate partners. e) shareholders.

After a firm has carefully considered all relevant alternatives to address an ethically difficult situation, the next step would be to _____ to bring about the best solution. a) take evasive action b) identify issues c) gather information and identify stakeholders d) brainstorm alternatives e) choose a course of action

What tool would a marketing executive use to ensure that he or she has applied all relevant decision-making criteria to assess his or her confidence in having come to a decision that respects the rights and dignity of all stakeholders? a) A dimensional evaluator b) The standards of human rights c) The hierarchy of effects model d) A stakeholder evaluative model e) An ethical decision-making metric

Which of the following is NOT a question that might be used on an ethical decision-making metric? a) Would I want the person I admire most to see me doing this? b) Would I be able to profit in some way from this action? c) Would I like to be on the receiving end of this action? d) Will I be able to look at myself in the mirror and respect the person I see there? e) Would the person I admire the most engage in this activity?

The objective of the last step of the ethical decision-making framework is to weigh various alternatives and choose the most appropriate action to take. What action should be taken if the marketer is not confident about that decision? a) Persuade executives that it is the only solution. b) Develop a plan to confuse stakeholders. c) Go forward with that alternative in spite of the concerns. d) Reexamine other alternatives. e) Do nothing.

With regard to the Ethical Decision-Making Metric, which of the following questions best represents "the Transparency Test"? a) Would I want the person I admire most to see me doing this? b) Would I want to see the action I am about to take on the front page of the local paper? c) Could I give a clear explanation for the action I'm contemplating that would satisfy a fair moral judge? d) Would I like to be on the receiving end of this action? e) Would the person I admire most engage in this activity?

In the _____ phase of the strategic marketing planning process, the tone of the decision-making questions are centered around the notion of "should we?" a) prototype b) preplanning c) planning d) implementation e) control

What phase of the strategic marketing planning process would you find marketers including ethical statements in the firm's mission or vision statements? a) prototype b) preplanning c) planning d) implementation e) control

In the _____ phase of marketing strategy, marketers must determine whether they truly have acted in an ethical and socially responsible manner. a) planning b) evaluation c) implementation d) control e) monitoring

When Pepsi reduced the saturated fat content in its Frito-Lays Ruffles potato chips to join forces with the American on the Move (AOM) program, what stakeholder category was this combined effort targeting? a) Customers b) Employees c) The marketplace d) Society e) The corporation

Which of the following is the best example of corporate social responsibility affecting the marketplace? a) A company ensures a safe working environment for its employees. b) An industry leader adopts environmentally-friendly production practices and other companies in the industry follow suit. c) A company respects the privacy of the customers who shop at its online store. d) A firm spends time and energy engaged in activities that will improve the overall community. e) A firm focuses its efforts on developing outreach programs aimed at their employees' families.