MARK ch. 4 – Flashcards
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Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.
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marketing
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Unlike other business functions like accounting or finance, people in marketing are often singled out as the root cause of ethical concerns because
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they interact directly with consumers
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The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of
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marketing ethical issues
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In a recent Gallup survey, which of the following professions was rated lowest in ethical standards?
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car salespeople
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Janice was disturbed to find that the real estate company she had just started working for did not have a(n) __________, the starting point for creating a strong ethical climate.
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set of ethical values
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The Johnson and Johnson Credo acknowledges the company's responsibility to
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users of its products, its employees, the community, and its stockholders.
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The Johnson and Johnson Credo
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has guided the firm since it was written in the 1940s.
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When Johnson and Johnson removed all Tylenol from the shelves after some containers were tampered with, poisoning and killing seven people, the company
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sacrificed short-term profits for long-term credibility.
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Jacqueline was pleased to read a paraphrasing of the Golden Rule, "Do unto our customers as you would have them do unto you," as part of her new employer's mission statement. Next, Jacqueline expects to find in the firm's employee handbook
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explicit rules governing all the firm's transactions.
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New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems. Previously, they were only expected to answer buyers' questions. The new regulation addressed the marketing ethical problem of
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withholding information
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When making decisions, managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run, and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a firm
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must ensure that long-term goals of the firm are aligned with the short-term goals of each individual within the firm.
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Compared to the average company, firms with strong ethical climates tend to
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be more socially responsible
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Many executives and corporate boards of directors do not perceive social responsibility as part of their mission or responsibility. These business leaders consider corporate social responsibility to be
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beyond the norms of corporate ethical behavior
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Being socially responsible is generally considered
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beyond the norms of corporate ethical behavior.
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Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company was a major donor to Houston area charities. Enron had unethical business practices, but was also
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demonstrating corporate social responsibility
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The Ethical Decision-Making Framework includes all of the following steps EXCEPT
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promote the firm's corporate social responsibility efforts.
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Garrett has just purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages. According to the Framework for Ethical Decision Making, the first thing Garrett should do is to
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identify issues that need to be addressed.
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Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for handicapped children. The letter writer is critical of a banner displayed at the event, with the logos of alcoholic beverages and Hisaoki's company name. Hisaoki never considered that this problem might arise. In the Framework for Ethical Decision Making, Hisaoki's company failed to
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identify issues
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Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the
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employees
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When Bernie Ebbers, WorldCom's CEO, was convicted of financial crimes, WorldCom was forced to merge with MCI. One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament. The tournament funds the Heritage Foundation, a major community charity. This example illustrates
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that the impact of unethical actions can reach far beyond the corporation.
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When auditing expenses claimed by the university president, the auditors found extravagant spending on $1,000 per night hotels, banquets, and gourmet restaurants. The president was fired, alumni donations declined, and staff members—who were disturbed by the extravagance while staff salaries were frozen—quit their jobs. This example illustrates
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that the impact of unethical actions can affect the organization in unanticipated ways.
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The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the Ethical Decision-Making Framework, its next action should be to
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engage in brainstorming and evaluate alternatives.
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After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, __________ should engage in brainstorming and evaluation of alternatives.
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all parties relevant to the decision
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After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, all parties relevant to the decision should engage in
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brainstorming and evaluation of alternatives.
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After a firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in brainstorming and evaluation of alternatives. __________ then review and refine these alternatives, and choose a course of action.
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managers
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Darwin's company is facing a difficult ethical issue. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluation of alternatives. Management reviewed and refined the alternatives. It should now choose the course of action that
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seems best after weighing the concerns of all stakeholders.
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Rock-Bend Company is considering buying out a competing firm and closing most of the competitor's factories. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluation of alternatives. Management reviewed and refined the alternatives, and then chose a course of action. If the managers are not confident about the decision, they should
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reexamine their alternatives
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Alicia has been asked to approve a marketing campaign that, although it is not illegal, promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. She reviews the tests in the Ethical Decision-Making Metric, and she decides her best course of action is to
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put the campaign on hold while she explores with the staff how they approached the ethical issues.
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The Henry Ford Health System (a health care provider) has set strict limits for pharmaceutical representatives, and will no longer allow doctors in its system to accept free lunches, gifts, or other perks from the pharmaceutical representatives. The Henry Ford Health System probably established this policy because
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it reduces the possibility that the Henry Ford Health System might make unethical purchasing decisions.
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When Toyota owners began to report problems with sticking accelerator pedals and non-functioning brakes, Toyota at first ignored or rejected the claims. Eventually, the company evaluated the issue and did a recall. Which of the four steps of the Ethical Decision-Making Framework was Toyota performing when it recalled several of its 2007-2010 models?
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choose a course of action
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For every consumer who purchases a pair of TOMS shoes for $55.00, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively engaging in
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corporate social responsibility
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A meat packing company discovers that six months ago it unknowingly distributed meat from a cloned cow. The firm is unaware of any specific risks to humans consuming the meat; however, some scientists have raised questions, and some consumers are afraid of possible future problems. The meat company has to decide whether to make this matter public. How should it begin the process of making an ethical decision?
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identify the issues raised by the situation
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All of the following terms are generally associated with the definition of corporate social responsibility EXCEPT
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profit
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A recent poll conducted by Time magazine found that 38 percent of U.S. consumers
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actively tried to purchase from companies they considered responsible.
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The chapter opening case on the fishing industry focused on what ethical dilemma?
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Fisheries and restaurants are substituting a less popular fish for a more popular one without the consumer's knowledge.
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________ refers to the moral or ethical dilemmas that might arise in a business setting.
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business ethics
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How did Johnson and Johnson recently respond to new limits on acetaminophen dosages?
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It reminded people not to take more than the recommended dosage.
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Policing potential violations of human rights and child labor laws is an important component of
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the mission statement
