MAR 3023:-Social Media and E-Marketing Analytics :MODULE 5 – Flashcards

In which of the following courses will students become experts in establishing a relationship with their customers and learning to successfully maintain this connection? A. Decision Making and Negotiations B. Sales Management C. Customer Relationship Management D. Personal Selling

Other than International Marketing, which fulfills the Global Learning requirement, what other course will you take when completing the Social Media and E-Marketing Analytics certificate? A. Marketing Research I (MAR 4613) B. Retail Marketing (MAR 4231) C. Export Marketing (MAR 4144) D. Marketing Analytics (MAR 4674)

Which of the following is not an objective learned in the Consumer Behavior course? A. How to implement gathered information in the marketing mix. B. Why consumers choose some products and services over others. C. The factors that lead to the decision making process. D. How to provide quality customer service.

Which of the following courses will teach you how to measure online effectiveness using statistics and analytics in order to make sound business decisions? A. E-Marketing B. Consumer Behavior C. Marketing Analytics D. Social Media and E-Marketing Design

In which of the following courses will students learn the E-marketing strategies and social media functions that are essential to consumer involvement, community engagement and customer relationship management? A. E-Marketing B. Social Media and E-Marketing Design C. Consumer Behavior D. Marketing Analytics

How does having the Social Media and E-Marketing Analytics certificate give you a competitive advantage among other potential employees? A. Employers need individuals with excellent logistics skills. B. Employers can appreciate the extensive selling skills learned by this certificate. C. Employers are looking for employees who are willing to evolve and keep up with technology. D. Employers are always looking to expand their human resources.