Limitations Of Marketing Essay Example

customer group about its product's existence as an initial marketing objective. To truly appreciate the beauty and performance of a car, it must be seen in action on various routes.

Market leadership refers to having the largest market share for a product in a specific market. This is determined by the number and value of products sold. Apple aims to become the market leader in selling smartphones despite tough competition from Samsung. They have strategies in place, such as consistently enhancing their product with new designs and features, to maintain their position at the forefront of the smartphone industry. This approach ensures that their rivals have little confidence in challenging their product.

Similarly, Jaguar strives to offer high-performing vehicles known for sleek and professional designs while aiming for market leadership as well.
Jaguar's main goal is to offer competitively priced cars that specifically appeal to middle-aged drivers. Each year, the automotive industry strives to introduce captivating new products and increase brand recognition. Similar to Apple, which consciously familiarizes new generations with their products to enhance brand awareness, other companies have tried unsuccessfully to incorporate features of Apple's design. The popularity of Apple's products has resulted in people referring to them by the company name rather than their product code. Similarly, Jaguar's reputation in the market has led the public to refer to their cars by the company name.

Jaguar successfully enhances brand awareness through campaigns that theme airports and train stations with their logo and images. Customers' perception of a company greatly influences purchasing decisions and choices of where to shop. While Apple is renowned for providing quality goods, they are only affordable for individuals with disposable income. Despite

this, customers still prefer buying Apple products due to their reputation for quality. However, those who cannot afford Apple may opt for a more affordable option even if it is less reliable.

The design and level of service provided by Jaguar cars play a significant role in how they are perceived. Their strategies include offering finance services, making them desirable options for many drivers. In addition to selling cars, Jaguar also provides additional services as part of their offerings.The connection and avoidance of contradictions between organizational objectives and marketing objectives are crucial. When one objective is established effectively, it can aid in the development and improvement of the other. Apple's main aim as an organization is to produce high-quality electrical products while ensuring a sustainable profit, which they reinforce through their marketing efforts. This organizational objective serves as the driving force behind all other objectives and motivates those working towards achieving these goals.

Similarly, Jaguar focuses on providing individuals with disposable income with high-performing and cost-effective cars. In the initial stages of a new venture, businesses prioritize survival before moving on to other objectives such as business growth. To drive growth, various strategies need to be implemented.

This section will examine how both Apple and Jaguar employ different strategies to expand their businesses. Apple utilizes market penetration by selling targeted products like Music from the tunes and Polyester specifically for owners of Apple devices such as iPhones, iPods, and iPads. Market development involves targeting new audiences for existing products, while product development entails introducing new products into the current market.

Apple plans to diversify their product offerings by developing a mini version of their renowned Apple product - the

iPad. Their belief is that this move will enable them to reach a fresh market segment and establish leadership within the industry.Apple has successfully diversified their products and has future plans for further diversification. Unlike Apple, Jaguar has not made commitments to diversify their products. However, as a car company, Jaguar may face challenges in making changes and expanding their product range.

In the 1980s, Jaguar developed their market by selling existing cars to new audiences. They also introduced product developments like the F-type, which they sold to their existing audience.

While Apple faced financial difficulties in the past and had to implement tough measures such as cutting down on less profitable markets, laying off staff, and discontinuing loss-making ventures, they have not recently implemented any survival strategies.

Currently, due to the recession and adverse economic climate, car manufacturers like Jaguar are facing financial difficulties. They are forced to lay off employees and struggle to attract competent sales teams due to offering a low base salary, which many salespeople refuse. Additionally, they must halt production lines in order to survive.

Based on my opinion, if the current economic climate persists, numerous car manufacturers will experience closures in the coming years.

Branding plays a crucial role in creating a unique identity for businesses. It goes beyond traditional marketing strategies and helps establish a memorable brand name and slogan. Apple, for instance, has successfully influenced style trends in personal computing, music portability, and now telecommunications through its evolving marketing approach.

Regardless of the industry or product offerings, branding is essential for all businesses. It allows customers to perceive the intended image of the company. The impact of branding on

consumer behavior is significant as it greatly influences buyer actions. A strong and well-developed brand leaves a lasting impression on customers and fosters a connection between the brand and its manufacturer or service provider.

Building a successful brand is crucial for overall business success. Apple serves as an example of this journey – starting with an unattractive brand name but gaining reputation through high-quality products over time. However, even small mistakes or misunderstandings can undermine years of effort put into building a brand, as Apple experienced in the 1980s before regaining their position.

The F-type car from Jaguar is an example of a well-known brand that can command higher prices based on its reputation, similar to Apple. Establishing and positioning a brand in the market requires time, effort, and financial investment, but the benefits for companies are significant. It is crucial for brands to identify their value and primary missions and integrate them through specific campaigns when promoting their products.

Apple maintains consistency by using the grey/shiny Apple logo on all current products to clearly communicate its identity to customers. They also use simple texts and fonts in their campaigns while minimizing promotional text usage. Their billboards and posters prominently feature slogans like "Think differently" and "It's designed to be a better computer" to effectively convey simplicity.

Jaguar also utilizes simple and clear texts in its promotions, incorporating its iconic animal logo into campaigns with stylish similes that promote their products. The slogan "Excel with excellence" enhances attention towards the F-type car campaign.

Both Jaguar and Apple feature young middle-aged individuals in their advertisements to establish a cool and relaxed image for their offerings.The goal is to shape consumers'

perception of the product, creating hesitation if not purchased and satisfaction when acquired. Another strategy involves training staff to project a positive company image through their behavior.

Brand extension refers to expanding an established brand's product range rather than developing a new brand from scratch. This approach can be cost-effective but carries higher risks as failure in the new range can impact the overall brand reputation. Consumers associate good reputations with high-quality products, so mistakes during brand extension significantly influence purchasing decisions.

In contrast, Apple focuses on presenting electrical goods in the best possible manner instead of pursuing brand extension. This decision aligns with their main objective and upholds the brand's value. Both Apple and Jaguar have successfully expanded their brands into different industries. For example, Jaguar has introduced Jaguar Finance to assist with car sales. This extension could enhance the business's reputation as it allows for easier credit-based car purchases without negatively impacting the customer experience. The individuals involved in these transactions are highly trained professionals.Similarly, Apple provides post-sales support and services for their phones, including repairs, replacements, and assistance in case of damage or theft. Jaguar also offers various benefits through relationship marketing, such as repair services, financing options, customer support, and access to relevant information after purchasing their cars. This approach helps establish a positive industry atmosphere and positions these companies as market leaders. Furthermore, relationship marketing provides additional advantages like the ability to purchase car parts if needed or schedule timely servicing to maintain a comprehensive service history. Marketing activities must conform to consumer law constraints and businesses must be aware of and adhere to current laws to ensure legality. Engaging in any

illegal activities may lead to prosecution for businesses found guilty of them. One essential law that businesses should know is the Consumer Protection from Unfair Trading Regulations 2008 which guarantees fair treatment of customers by businesses. Complying with this law is crucial for businesses to avoid legal consequences. Another significant law is the Act mandating traders accurately describe and sell products of satisfactory quality. This has an impact on marketing efforts as the marketing department must ensure truthful and accurate product promotion.Under this law, it is illegal to advertise false claims or deceptive descriptions, even for promotional purposes. For instance, if an Apple phone cannot actually change size, it would be unlawful to advertise its ability to do so. Businesses must be cautious of these laws and ensure their marketing activities align accordingly to avoid legal consequences. However, Apple is unlikely to have been impacted by this legislation as the company has a reputation for fair and honest treatment of people. Additionally, the law prohibits dishonest advertising or misleading campaigns that inaccurately represent the value of products or services offered by businesses. For example, falsely claiming a business is closing down or advertising price drops when prices remain unchanged are not allowed under this regulation.

Jaguar's credit goods and services fall under the Consumer Credit Acts of 1974 and 2006. They are licensed by the Office of Fair Trading (OFT) and any customer complaints are handled by the Financial Ombudsman Service (FOSS). However, this restricts their freedom as they must comply with the Act and regularly update customers on their financial circumstances. If customers fall behind on payments, FOSS may extend the payment period.

Apple's e-commerce website

is subject to the Consumer Protection (Distant Selling) Regulations 2000 which affect their activities in online sales.These regulations ensure that customers have access to Apple's profile, receive accurate details about products or services, can use appropriate payment methods, have delivery options, and the right to cancel within a specific timeframe. However, these provisions also restrict Apple from implementing their own methods.

Additionally, all businesses including Apple must follow the Data Protection Act 1998 which stipulates how customer information should be stored and protected whether in physical stores or online businesses. This law sets out provisions that Jaguar must obtain information through fair means without using force or threats. The collection and usage of information by Jaguar is subject to specific purposes, clearly stated at the time of collection. Accuracy is a key requirement for the obtained information. Unless otherwise specified, Jaguar should not retain this information longer than necessary. It is essential to protect the information from being transferred outside of the EYE jurisdiction.

Regular updates throughout the year at appropriate intervals are also necessary.These provisions concerning duration and usage of information may pose challenges for Jaguar.Storing large amounts of data can be costly and potentially hinder their target profit margins.

To ensure accurate and truthful business activities, voluntary codes of advertising practice are in place.