kinns ch26-medical practice marketing & customer service – Flashcards
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marketing
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the commercial processes involved in promoting and selling and distributing a product or service
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objectives
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Specific, short-term statements detailing how to achieve the organization's goals.
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outreach
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The process of using marketing and education strategies to reach and involve diverse audiences through the use of key messages and effectice programs.
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prosthetic
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an artificial device to replace a missing part of the body
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tangible
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capable of being touched or felt; having actual form and substance
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target market
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a specific group of consumers that have similar wants and needs
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advocate
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a person who pleads for a cause or propounds an idea
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the four Ps
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product, placement, price, product
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marketing tool
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-Part of strategic marketing and communication tools -By companies of ALL sizes -Create promotional events -Communicate with clients, potential clients, employees -Target your audience -News media to generate media coverage -Invite audience to events and reach them at the actual event
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credibility
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the quality of being believable or trustworthy
