ISM3013 Test 2

question

Open-source CRM software doesn’t have as many features or functions as other proprietary software.
answer

false
question

_____ is the component of an operational CRM system that automatically records all the aspects in a sales transaction process.
answer

sale force automation
question

Business process reengineering is the activity of altering existing and designing new business processes to take advantage of new information systems.
answer

true
question

Which of the following conditions exist when data are isolated in separated information systems?
answer

information silo
question

Whether forecasters overestimate or underestimate demand, the company still faces problems.
answer

true
question

The real problem with interacting with customers over the Web is that the company does not have an opportunity to make a good first impression in person.
answer

true
question

Sourcing from external suppliers occurs in the upstream portion of the supply chain.
answer

true
question

____ includes those areas where customers directly interact with the company.
answer

Customer-facing CRM
question

Social capital, unlike traditional capital, ________.
answer

sometimes depreciates and at other times appreciates with time
question

SM communities differ from communities in the past in that they are ________.
answer

formed based on mutual interests
question

A student invests money and time in a business administration course. In this example, the student invests in ________
answer

human capital
question

_______ is the dynamic social media process of employing users to participate in product design or product redesign.
answer

crowdsourcing
question

When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her ________.
answer

social capital
question

Which of the following activtities is an example of human resources using social media
answer

employee recruitment
question

________ is the application of social media to facilitate the cooperative work of people inside organizations.
answer

Enterprise 2.0
question

The three primary activities in the BI process are to acquire data, perform analysis, and publish results.
answer

true
question

In the implementation phase of the decision making process, managers set criteria for the evaluation of alternative potentional solutions.
answer

false
question

Knowledge residing in the minds of employees that has not been documented is called explicit knowledge
answer

false
question

With the help of technology, the number of alternatives to be considered in decisions today is decreasing.
answer

false
question

Hardware and Software that attempts to emulate the processing patterns of the biological brain best describes
answer

A Neural Network
question

Data warehouses do not include data that are purchased from outside sources.
answer

false
question

Executive dashboards provide support primarily to analytical quantitative types of descisions
answer

false
question

Properly designed CRM systems provide a single, enterprise wide view of each customer
answer

true
question

Which of the following information systems minimizes data duplication among departments?
answer

enterprise information systems
question

Sourcing from external suppliers occurs in the upstream portion of the supply chain.
answer

true
question

Which of the following workgroup processes is related to human resources?
answer

assessment

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