ISM3013 Test 2 – Flashcards
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Open-source CRM software doesn't have as many features or functions as other proprietary software.
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false
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_____ is the component of an operational CRM system that automatically records all the aspects in a sales transaction process.
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sale force automation
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Business process reengineering is the activity of altering existing and designing new business processes to take advantage of new information systems.
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true
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Which of the following conditions exist when data are isolated in separated information systems?
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information silo
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Whether forecasters overestimate or underestimate demand, the company still faces problems.
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true
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The real problem with interacting with customers over the Web is that the company does not have an opportunity to make a good first impression in person.
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true
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Sourcing from external suppliers occurs in the upstream portion of the supply chain.
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true
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____ includes those areas where customers directly interact with the company.
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Customer-facing CRM
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Social capital, unlike traditional capital, ________.
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sometimes depreciates and at other times appreciates with time
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SM communities differ from communities in the past in that they are ________.
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formed based on mutual interests
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A student invests money and time in a business administration course. In this example, the student invests in ________
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human capital
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_______ is the dynamic social media process of employing users to participate in product design or product redesign.
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crowdsourcing
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When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her ________.
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social capital
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Which of the following activtities is an example of human resources using social media
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employee recruitment
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________ is the application of social media to facilitate the cooperative work of people inside organizations.
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Enterprise 2.0
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The three primary activities in the BI process are to acquire data, perform analysis, and publish results.
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true
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In the implementation phase of the decision making process, managers set criteria for the evaluation of alternative potentional solutions.
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false
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Knowledge residing in the minds of employees that has not been documented is called explicit knowledge
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false
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With the help of technology, the number of alternatives to be considered in decisions today is decreasing.
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false
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Hardware and Software that attempts to emulate the processing patterns of the biological brain best describes
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A Neural Network
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Data warehouses do not include data that are purchased from outside sources.
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false
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Executive dashboards provide support primarily to analytical quantitative types of descisions
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false
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Properly designed CRM systems provide a single, enterprise wide view of each customer
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true
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Which of the following information systems minimizes data duplication among departments?
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enterprise information systems
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Sourcing from external suppliers occurs in the upstream portion of the supply chain.
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true
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Which of the following workgroup processes is related to human resources?
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assessment
