Internship report project and marketing part Essay Example

clients to purchase plots, customer service and negotiation, as well as building strong customer relationships. However, there were challenges in adapting to an unfamiliar corporate environment and persuading buyers due to limited knowledge in this sector. Nevertheless, some coworkers exhibited good manners and provided necessary information.

In Chapter Four Marketing Part 4.1), there has been a global focus on studying housing markets and finance systems in recent years. This has led to a shared understanding of effective housing policies and regulations. Both developing and advanced economies are now placing more importance on social housing finance programs with the goal of creating functional housing markets and secure finance systems. Even Bangladesh is moving towards a more integrated and modern housing finance system.

The trend is shifting towards using capital markets as a funding source for primary housing finance lenders instead of solely relying on depository institutions.5) The focus of subsidy programs should be on assisting low and moderate income households in the housing market instead of providing public housing.
6) Direct demand subsidies and other incentives for banks are the most effective means to help moderate income borrowers secure loans from private financial institutions. This approach is preferable over interest-rate subsidies offered by government lending programs and institutions. To avoid distorting prices and impeding growth in the private finance sector, subsidized finance remains separate from market-based lending. Moreover, special social housing funds or lending mechanisms offer shorter-term and smaller loans at concessional rates specifically for households unable to access private sector housing finance even with incentive programs. These funds are designed to be distinct from the rest of the housing finance system. Both types of finance subsidies aim to

efficiently target those in need of support to participate in formal housing financing. On a macro level, organizations must navigate political, economic, social, and technological forces that shape opportunities and pose threats. Laws, government agencies, and pressure groups within society influence and restrict organizations within the political realm.

Government regulations serve various purposes such as protecting companies from each other, safeguarding consumers from unfair business practices, and promoting societal interests. The real estate industry is particularly affected by political forces during times of unstable political conditions in a country. These conditions make it more difficult to complete projects on time and result in increased overhead expenses and production costs. Furthermore, changes in interest rates, taxes, and policies related to exports and imports that occur when a new government takes office can have a negative impact on the industry. However, economic factors also have a significant influence on the real estate sector. Economic factors affect consumer buying power and spending patterns. In countries with subsistence economies, consumers heavily rely on their own agricultural and industrial output. In industrial economies, there is high demand for various goods which creates a thriving market for the real estate industry. Economic factors directly affect the real estate sector through consumer spending habits and savings patterns. When individuals have higher incomes and savings, they are more likely to consider purchasing a house or apartment. The real estate industry has undergone changes due to economic forces as well; after experiencing a decline in share market values and sales of real estate businesses by 50% due to lack of funds among people to buy new houses, social forces also come into play.
Society's values, perceptions,

preferences, and behavior influence these forces. The beliefs and behavior patterns of individuals are shaped by their upbringing in a particular society, which ultimately impacts the survival and success of the industry. Changes in living standards and patterns have increased the potential for real estate business as well. There is now a growing interest in nuclear families instead of joint families, marking a shift that has occurred over three decades. In 2009, the average family size in Dacha City Corporation was 4.3 individuals (STEP, 2009). As a result of this shift, such families find it more convenient to reside in two or three-room apartments. However, land prices in Dacha are too expensive for most middle and higher middle-income individuals to afford. Nevertheless, apartments remain within reach for this economic class when compared to the exorbitant land values. At times there may be scarcity of suitable land parcels while apartments are readily available throughout the city. Additionally, there is an increasing desire for smaller homes and less interest in living in combined family setups.This growing demand creates opportunities for growth within the real estate industry in Bangladesh.Technological forces also play a significant role with innovations resulting from research and development advancements in automation and rapid progress of technologyThe real estate industry has made efforts to decrease production costs and innovate by adopting new technologies. However, it has been difficult to distinguish materials like cement and bricks due to their high energy requirements for production, which keeps costs high. In order to address this issue, the industry has explored alternative material combinations and techniques in order to minimize waste and reduce expenses. Companies are also focused on

improving product durability in order to lower maintenance and repair costs. Despite these efforts, further research is needed to optimize the feasibility of new substitutes within this highly competitive market.

Michael E. Porter's Five Forces Model was created by Michael E. Porter, an economist from the US who is also a faculty member at Harvard Business School. This model analyzes the five competitive forces present in a market, including supplier power (specifically real estate firms), which influences pricing and volume of real estate products. Supplier power is influenced by factors such as the number of producers in the market and differentiation of input mix.

In conclusion, the number of producers affects supplier bargaining power; more producers decrease supplier bargaining power while a smaller number indicates market concentration that favors suppliers. Differences in input combination and collection methods impact total costs, allowing real estate firms to compete based on pricing and profits.A firm that buys land now for future house construction has an advantage compared to one that waits to purchase land later. Customer behavior is influenced by switching costs, meaning customers are less likely to switch firms unless there is a major issue. Companies offering high-quality products have power over buyers. Buyer bargaining power includes the ability to negotiate better prices, quality, services, and playing competitors against each other as defined by Porter. Threats of new entrants arise when abnormal profits exist in specific sectors like the real estate sector in Bangladesh, although data may not be available widely supporting this occurrence. The threat of substitutes refers not only to direct replacements but also alternatives related to location, luxury, and producers as outlined in point 4.4. Rivalry

among existing firms in the market significantly impacts competition levels. In both urban areas like Dacha city and suburban areas like Savor, competition is intense. In Bangladesh, the market welcomes all investors resulting in numerous companies competing against each other. The SWOT analysis of GOOD Limited (also known as SWOT matrix) is a structured planning method assessing the strengths, weaknesses, opportunities, and threats of a business venture.Golden Home Design And Development Ltd. has both internal and external factors that contribute to its success. Internally, the company prides itself on providing quality products and services, having extensive experience in the service system, employing dedicated and experienced associates, maintaining a strong distribution channel, employing a young and hardworking workforce, and nurturing strong customer relationships.

Externally, Golden Home Design And Development Ltd. focuses on maintaining good relationships with new and old clients, expanding markets and sales for increased profitability. The company also takes advantage of rising purchasing power among people by offering high-profitable investment opportunities for individuals and financial institutions. Additionally, it responds to the emergence of new real estate businesses.

To support private sector development in Bangladesh, there is a need to improve service quality along with the regulatory environment. Value addition in products and services should also be emphasized to cater to the increasing population.

However, there are weaknesses and threats that need consideration for Golden Home Design And Development Ltd. These include limited number of projects along with insufficient advertising efforts. Full scale automation is lacking as well as strong competition among existing players in the industry. The increasing price of raw materials creates pricing problems while challenges such as frequent changes in inhabitation rules by the Bangladesh

government or RAJAH, market pressure for lowering lending rates, national and global political unrest, scarcity of land in Bangladesh also pose threats to the company's successThe housing industry and other business sectors face threats from various factors. Additionally, RAJAH, WAS, DES, and other government and semi-government agencies impose bureaucratic complexity. Higher interest rates on loans also contribute to these challenges. To effectively target specific markets and establish our position within them, it is essential to develop a general marketing strategy for each segment while considering the ability to provide superior value. Market segmentation plays a crucial role in identifying and targeting similar groups of individuals. This can be done through product needs segmentation, price sensitivity segmentation, geographic area segmentation, demographic segmentation, or lifestyle segmentation methods. In the case of our organization - a persona beauty parlor - understanding consumer needs, differences among consumer groups, and purchasing decisions are vital. GIDDY focuses on upper class and upper middle-class individuals for its target market segment. Conversely,GODD utilizes geographical market segmentation with locations including Azimuth,Catbird,Edeam ,Goulash,Banning,Pantograph,Saskatoon,Braider,and others.GOOD employs location-based pricing strategies to achieve customer satisfaction across different projects.
Golden Home Design and Development Limited has a diverse target market, which includes different business groups renting commercial spaces as well as upper class and upper middle class individuals purchasing residential flats and houses. The company specifically focuses on satisfying the needs of the middle-class market, which has shown an increasing trend in apartment purchases. However, selling to the upper class is also profitable. To meet their target market's demand, Golden Home Design And Development Limited estimates that approximately 20% of total apartment demand will come from their customers each year.

They currently offer around 400 apartments for sale annually in sought-after areas of Audacity, catering to the preferences of their clients such as doctors, engineers, businessmen, employees, and expatriates. A table displaying the occupational status of clients reveals that businessmen make up 35% of the company's customer base. To differentiate its products from competitors, Golden Home Design And Development Limited can introduce new features like a 24-hour lift facility and central air-conditioning.Golden Home Design And Development Limited acknowledges the significance of performance quality and reliability in meeting customer expectations. It is crucial to avoid high costs associated with product breakdowns and repair time, ensuring that apartments are constructed to ensure high reliability. Additionally, style plays a significant role as buyers are willing to pay more for attractively styled products. Therefore, Golden Home Design And Development Limited can develop its offerings to create a sophisticated image for customers. Furthermore, design encompasses all features that impact both the appearance and functionality of a product according to customer requirements. This aspect is particularly vital when it comes to durable equipment and services. Hence, Golden Home Design And Development Limited should focus on developing distinctive design patterns for their apartment projects.

Delivery refers to the efficient and prompt delivery of products or services to customers. It encompasses speed, accuracy, and diligence in the delivery process. GOOD Limited should improve its performance in this area.

Maintenance and Repair involve the company's service program aimed at helping customers maintain their purchased products in optimal condition.