Internship Report on Milkvita Essay Example

milk vita, organizational entity as Bangladesh Milk Producers’ Co-operative Union Limited, a successful and the largest dairy organization of the country, dairy business is being stressed upon for its merit and contribution in financial return long with additional social achievements. In fact, modest efforts have been made in the present study titled “Strategic Brand Management- A Case study of Milk Vita” to portray probabilities and possibilities of the organization in business spectrum during market economy. In doing so, it has taken into care about the pertinent factors to be analyzed, both at the home conditions as well as for the effects that might be generated from the international arena.

It has been designed to study the position of the international entrepreneur and the marketers of the selected dairy fields; those are at present in the market of Bangladesh as well as anticipated their future stress.

The Dairy Co-operative: Bangladesh Milk Producers’ Co-operative Union Ltd. is very popular and known by its trade name ‘Milk Vita’ is the largest dairy organization of the country. It is regarded as the successful endeavor in the country in dairy field under the co-operative management.

A detail study of the organization would, help to analyze prevailing dairy approaches of the country.

Early History: During the undivided Indo-Pak-Bangla period, In 1946, a small Dairy Plant having the capacity of handling 2000 liters of milk per day was planned to be established at Lahirimohhanpur, Pabna (present at Sirajganj District) by a the-then all-Indian organization namely ‘National Nutrients Company Limited’. But the idea could not be materialized due to the partition of India and Pakistan in 1947.

Mr. Mukhlesur Rahaman (late) after 1949,

a young businessman showed his keen interest for completion of the project and he exchanged his Calcutta (India) property with all the assets of the original entrepreneur lying idle in this part of the country. The new entrepreneur with the name of ‘Eastern Milk Process and market their products viz. milk, butter and ghee with the brand name first introduced in the country-‘Milk Vita’ in the year 1952.