question

• What is international marketing?

answer

Performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

question

• What is the most critical difference between domestic and international marketing?

answer

marketing activities take place in more than one country

question

• Which perform better: multinational manufacturing companies or domestic-only companies?

answer

multinationals outperform domestic counterparts in twice of # of sales, greater return on equity and assets, greater firm value

question

• Be familiar with controllable and uncontrollable forces in the marketing environment.

answer

controllable- can be altered in the long run and usually, in the short run to adjust to changing market conditions, consumer tastes or corporate objectives. uncontrollable- are precisely that; the marketer must actively evaluate and if needed adapt.

question

• What are the components of controllable elements? In both domestic and international markets?

answer

price, product, promotion, channels of distribution, research

question

• What is adaptation?

answer

the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.

question

• What is the primary obstacle to success in international marketing?

answer

person's self-reference ,criterion (SRC) and an associated ethnocentrism

question

• Be familiar with the self-reference criterion.

answer

is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions

question

• What is the most effective way to control the influence of ethnocentrism and self-reference criterion?

answer

recognize their effects on our behavior

question

• What are the characteristics of a globally aware manager?

answer

(1) tolerance of cultural differences and (2) knowledge of cultures, history, world market potential, and global economic, social, and political trends

question

• How do firms at the global marketing stage of internationalization treat the world market?

answer

planning generally entails not only the marketing but also the production of goods outside the home market

question

• What is geography?

answer

the study of earth's surface, climate, continents, countries, peoples, industries.

question

• What is sustainable development?

answer

joint approach among those who seek economic growth with resource management, equitable distribution of benefits and reduction of negative effects on people and the environment from the process of economic growth

question

• What source of energy provides most of the energy to much of the underdeveloped world?

answer

human labor

question

• What source of energy dominates the world's energy usage?

answer

petroleum (oil and gas)

question

• What country is the world's most efficient user of energy?

answer

Japan

question

• What country is the world's top polluter in almost all respects?

answer

china

question

• What is the trend of the population regarding birthrates and population growth among industrialized nations?

answer

the population is in decline and rapidly aging

question

• What is the most important deterrent to population control?

answer

cultural attitudes about the importance of large families

question

• Just keep the population from falling, what fertility rate does a nation need to maintain?

answer

2.1 children per woman

question

• What 3 countries epitomize the problems caused by increasing % of elderly people who must be supported by a declining number of skilled workers?

answer

Japan, US, Europe

question

• What is culture?

answer

human-made part of human environment- the sum total of knowledge, beliefs, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society

question

• What do we mean when we say, "culturally acceptable

answer

acceptable to the present society

question

• What can a foreign marketer do to be effective in a foreign market?

answer

they must appreciate the intricacies of the other cultures, that are different from their own.

question

• Be familiar with the difference between socialization and acculturation.

answer

Socialization- growing up. acculturation - adjusting to a new culture

question

• According to Jared Diamond, how do innovations spread

answer

they spread fast from east to west.

question

• What is one of the advantages of the emergence of gender equality around the world?

answer

education gap is closing for genders

question

• What is the first social institution, in most cultures, that infants are exposed to outside of the home?

answer

religious institution

question

• What social institution is considered to have had a detrimental effect on American culture?

answer

the Media

question

• What is the link between the literacy rate of a country and its capability for economic growth?

answer

the economy grows

question

• Who is Geert Hofstede and why is his work important?

answer

created the Hofstede index -found that the cultures of the nations studied differed. Studied 90,000 ppl in 66 countries

question

• What language is most distant from English?

answer

Thai

question

• What does Individualism/Collectivism refer to? Be familiar with the characteristics of each.

answer

Individualism- everyone is expected to look after themselves. Collectivism- pertains to societies in which people from birth onward are integrated into strong cohesive groups, which throughout people's lifetimes continue to protect them in exchange for loyalty.

question

• What does a country with a low Power Distance Index indicate? High Power Distance Index?

answer

low- tend to value equality and cite knowledge and achievement as sources of power. high- hierarchal cite social roles, manipulation, and inheritance as sources of power and social status.

question

• When must aesthetics of a culture be taken into account?

answer

when product styling, aesthetics must be pleasing to be successful as must advertisements and package designs.

question

• What is the criterion for adaptation when dealing with individuals, firms, or authorities in foreign countries? (There are 10)

answer

1. Open tolerance 2. Flexibility 3. Humility 4. Justice/fairness 5. ability to adjust to varying tempos 6.curiosity/interest 7. Knowledge of the country 8. Liking for others 9. Ability to command respect 10. ability to integrate oneself into the environment

question

• What is the difference between exclusives, imperatives, and electives? Be familiar with examples.

answer

imperatives- customs that must be recognized and accommodated , electives- custom to which adaptation is helpful but not necessary. exclusives-customs in which an outsider must not participate

question

• What is the least acceptable behavior in a business setting in a cross-country scenario?

answer

correcting someone in public

question

• Be familiar with Western management practices.

answer

competition- competition for consumers is a good thing. people are in control of their own future

question

• What form of business decision-making is predominant in most Asian countries?

answer

group

question

• How do most Japanese workers regard their work in term of their overall personal life?

answer

personal life is company life

question

• What is the best means of solving the problem of language on the internet?

answer

have country specific websites

question

• What American business practice would be most unacceptable to the French?

answer

calling someone by their first name

question

• What is the most common mistake of North Americans attempting trade in the Middle East?

answer

Hurriedness and impatience

question

• Be familiar with the differences between monochronic and polychronic time. Which countries tend to be monochromic and polychromic?

answer

monochronic- north America, swiss, germans, and scandanavians, tend to concentrate on one thing at a time. they divide time into small units are concerned with promptness. polychronic- where people put more value in relationships (brazil,

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