Integrated marketing communications of XBOX ONE Essay Example

variety of Kinetic reprisals will be available to enhance the gaming experience of players. The Improved sensitivity and online streaming for gaming and video sharing heighten the enjoyment to next level. At the same time, the company quotes the new console as a desirable alternative to the Apple TV and the Google TV system. Microsoft Inc. Tries to group all the functions Into a product to fulfill the customer needed response to threats. The company products facilitate family members to watch live television programmer and communicate with friends over the Internet rather than Just providing the video games function.

Therefore, It has a big product differentiation between Sony Plantation 4 and Nintendo WI U which provide the games function people daily necessity that Oxbow One can be a device as common as a television set in every household in the world. The overall marketing objectives for Microsoft Inc. Is to inform the new product features and build up the brand awareness in Greater China market. Therefore, the marketing communication plan is to support the overall marketing plan by doing the advertising and promotion. It uses to increase the sales and market share in the three regions and increase the customer purchase intention.

The company has to reach the target audience in order to achieve awareness of promotion and gain a return of investment. At the same time, the traffic driving is also need to do and encompass the driving traffic to all stories in a chain. Nevertheless, communicate the call to action that it is used to tell the target audience remembers what to do to participate the promotion and gain the benefits or advantages

offered. Finally, measure the response and effectiveness such as number of clicks of banner advertisement and also number of website visitor can be tracked.