Impact of Malls to the Lifestyle of Students Essay Example

youth's mentality. We have chosen the SMS and Harbor Point as representation of the large shopping alls and shall conduct a survey through a prepared questionnaire to the students of Gordon College to gather Information for this research paper. Theoretical Framework According to the recent consumer studies (Andresen, 1984: Necromancer, Holman, & Solomon, 1991; Meta & Bell, 19911 people are likely to change their consumer behavior during periods of life transition.

Meta and Bell (1991) stated that consumers engage in acquiring personal possessions to help define their self and express or enact their new roles. Matter (2003) suggested that brand preference hanger can be viewed as the outcome of adjustments to new life conditions and changes in consumption lifestyles. There are two perspectives that have been applied to explain these changes. The first point of view In consumer behavior change is based on new role transitions.

Changes in consumer behavior are due to consumers' needs to redefine their self-concepts which come as a result of them assuming new roles (Meta ; Bell, 1991). Consumers modify their consumption behavior (such as brand preference) to adapt to their new roles and circumstances (Matter, et al. , 2003). Life events, such as graduation, causes a transition into a new students leave school and step into their careers as an employee, or get married for the role change from a student to a wife/husband, etc.

Most senior students have identified personal, professional, and educational goals for their futures (She, 1999). Some of them are searching for a first Job or starting their own businesses, others are prepared to pursue an advanced degree. Students are now in the generation where

big industries and big business is Just a walk away from their homes and schools. According to recent studies and surveys, some of the students' behavior is greatly affected by the malls.

This study shall identify the student profile, economic status, and academic performance that will support the assumptions that the malls contributed greatly to the students' academic performance and generally helped the students to their studies. The dependent variables that we will use to prove the assumption are the changes brought about by malls to students' behavior. Conceptual Framework Input ( Effects of malls towards the students ( Effects of malls to their study habits Process ( Conduct a survey through Questionnaires) Output ( The effects of malls to the lifestyle of college students)