IBM chapter 16 – Flashcards

Retailing is defined as the set of business activities that focuses on a firm's core values. only occurs in brick-and-mortar space. separates wholesaling from manufacturing. adds value to products and services sold to final consumers. always focuses only on transactions, and never relationships.

In the past, __________ dominated supply chains. retailers manufacturers government agencies wholesalers distributors

Today, __________ dominate supply chains. large retailers manufacturers government agencies wholesalers distributors

Distribution intensity is commonly divided into three levels: administered, vertical, and independent. corporate, contractual, and independent. intensive, exclusive, and selective. global, national, and local. primary, secondary, and tertiary.

Some companies want to get their products into as many outlets as possible, understanding that the more exposure a product gets, the more it will sell. If this is consistent with the company's overall strategy, it will choose __________ distribution. exclusive intensive selective primary independent

Anbinh Fashions is launching a new line of one-of-a-kind designer jewelry. Each piece is handcrafted, and production volumes will be very low. To emphasize the unique nature of this jewelry, Anbinh Fashions will probably choose _________ distribution. luxury selective monopolistic intensive exclusive

If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be __________ distribution. moderate selective compromise luxury evolutionary

__________ is the term used to describe the situation when retailers use some combination of stores, catalogs, and the Internet to sell merchandise. Vertical integration Cross-channel leverage Horizontal integration Multichannel retailing Opportunistic retailing

In which of the following categories would a dry cleaning business be placed? services retailer specialty store category killer superstore discount store

For consumers, shopping in a retail store instead of online offers the unique benefits of participating in a social experience and receiving meaningful product information. viewing a greater selection of products. obtaining immediate gratification. receiving personalized offers. viewing price matching by competitors.

Personal selling is particularly important for retailers selling online services. discount items. products that are complicated or expensive. low-cost services. trend or fashion items.

Supercenters have become the fastest growing retail category by combining broad assortments of groceries and general merchandise products. __________ dominates this category with the vast majority of supercenters in the United States. Target Meijer Kmart Kroger Walmart