# IAB-Media-Math-Formulas – Flashcards

## Unlock all answers in this set

question
CPM - (CPM Formula) (Cost Per Mille)
Cost ÷ Imps x 1000
question
Cost - (CPM Formula) (Cost Per Mille)
CPM x (Imps ÷ 1000)
question
Impressions - (CPM Formula) (Cost Per Mille)
(Cost ÷ CPM) x 1000
question
CPC - (CPC Formula) (Cost Per Click)
Cost ÷ Clicks
question
Cost - (CPC Formula) (Cost Per Click)
Clicks x CPC
question
Clicks - (CPC Formula) (Cost Per Click)
Cost ÷ CPC
question
CTR - (CTR Formula) (Click Through Rate)
(Clicks ÷ Imps) x 100 ||| is a percentage
question
Clicks - (CTR Formula) (Click Through Rate)
Imps x (CTR ÷ 100)
question
Impressions - (CTR Formula) (Click Through Rate)
Clicks ÷ (CTR ÷ 100)
question
CPL - (CPL Formula) (Cost Per Lead)
question
Cost - (CPL Formula) (Cost Per Lead)
question
Cost ÷ CPL
question
CPA - (CPA Formula) (Cost Per Action)
Cost ÷ Actions
question
Cost - (CPA Formula) (Cost Per Action)
Actions x CPA
question
Actions - (CPA Formula) (Cost Per Action)
Cost ÷ CPA
question
CPE - (CPE Formula) (Cost Per Engagement)
Cost ÷ Engagement
question
Cost - (CPE Formula) (Cost Per Engagement)
Engagement x CPE
question
Engagement - (CPE Formula) (Cost Per Engagement)
Cost ÷ CPE
question
Site Index - Formula
(% Composition of site ÷ % composition of base audience) x 100
question
ER - (ER Formula) (Engagement Rate)
(Engagement ÷ Imps) x 100 ||| is a percentage
question
Engagement - (ER Formula) (Engagement Rate)
Imps x ER
question
Impressions - (ER Formula) (Engagement Rate)
Engagement ÷ ER
question
eCPM - (eCPM Formula) (Effective CPM)
Total Cost ÷ Total Imps x 1000
question
CPS - (CPS Formula) (Cost Per Sale)
Cost ÷ Sales
question
Cost - (CPS Formula) (Cost Per Sale)
Sales x CPS
question
Sales - (CPS Formula) (Cost Per Sale)
Cost ÷ CPS
question
CR - (CR Formula) (Conversion Rate)
(Conversions ÷ Clicks) x 100 ||| is a percentage
question
Conversions - (CR Formula) (Conversion Rate)
Clicks x CR
question
GRPs - (GRPs Formula) (Gross Rating Points)
Reach x Frequency
question
Reach - (GRPs Formula) (Gross Rating Points)
GRPs ÷ Frequency
question
Frequency - (GRPs Formula) (Gross Rating Points)
GRPs ÷ Reach
question
ROAS - (ROAS Formula) (Return on Ad Spend)
Rev ÷ Cost
question
ROI - (ROI Formula) (Return on Investment)
(Rev ‐ Cost) ÷ Cost
question
BR% - (BR Formula) (Bounce Rate) (Email Marketing Metrics)
(Bounce ÷ Total Sent) x 100 ||| is a percentage
question
OR% - (OR Formula) (Open Rate) (Email Marketing Metrics)
[Opens ÷ (Total Sent - Bounced)] x 100 ||| is a percentage
question
CR% - (CR Formula) (Conversion Rate) (Email Marketing Metrics)
(Conversions ÷ Total Opens) x 100 ||| is a percentage
question
UOR% - (UOR Formula) (Unique Open Rate) (Email Marketing Metrics)