IAB-Media-Math-Formulas – Flashcards
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CPM - (CPM Formula) (Cost Per Mille)
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Cost ÷ Imps x 1000
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Cost - (CPM Formula) (Cost Per Mille)
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CPM x (Imps ÷ 1000)
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Impressions - (CPM Formula) (Cost Per Mille)
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(Cost ÷ CPM) x 1000
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CPC - (CPC Formula) (Cost Per Click)
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Cost ÷ Clicks
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Cost - (CPC Formula) (Cost Per Click)
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Clicks x CPC
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Clicks - (CPC Formula) (Cost Per Click)
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Cost ÷ CPC
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CTR - (CTR Formula) (Click Through Rate)
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(Clicks ÷ Imps) x 100 ||| is a percentage
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Clicks - (CTR Formula) (Click Through Rate)
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Imps x (CTR ÷ 100)
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Impressions - (CTR Formula) (Click Through Rate)
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Clicks ÷ (CTR ÷ 100)
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CPL - (CPL Formula) (Cost Per Lead)
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Cost ÷ Leads
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Cost - (CPL Formula) (Cost Per Lead)
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Leads x CPL
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Lead - (CPL Formula) (Cost Per Lead)
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Cost ÷ CPL
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CPA - (CPA Formula) (Cost Per Action)
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Cost ÷ Actions
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Cost - (CPA Formula) (Cost Per Action)
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Actions x CPA
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Actions - (CPA Formula) (Cost Per Action)
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Cost ÷ CPA
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CPE - (CPE Formula) (Cost Per Engagement)
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Cost ÷ Engagement
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Cost - (CPE Formula) (Cost Per Engagement)
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Engagement x CPE
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Engagement - (CPE Formula) (Cost Per Engagement)
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Cost ÷ CPE
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Site Index - Formula
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(% Composition of site ÷ % composition of base audience) x 100
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ER - (ER Formula) (Engagement Rate)
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(Engagement ÷ Imps) x 100 ||| is a percentage
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Engagement - (ER Formula) (Engagement Rate)
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Imps x ER
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Impressions - (ER Formula) (Engagement Rate)
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Engagement ÷ ER
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eCPM - (eCPM Formula) (Effective CPM)
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Total Cost ÷ Total Imps x 1000
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CPS - (CPS Formula) (Cost Per Sale)
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Cost ÷ Sales
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Cost - (CPS Formula) (Cost Per Sale)
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Sales x CPS
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Sales - (CPS Formula) (Cost Per Sale)
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Cost ÷ CPS
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CR - (CR Formula) (Conversion Rate)
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(Conversions ÷ Clicks) x 100 ||| is a percentage
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Conversions - (CR Formula) (Conversion Rate)
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Clicks x CR
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GRPs - (GRPs Formula) (Gross Rating Points)
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Reach x Frequency
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Reach - (GRPs Formula) (Gross Rating Points)
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GRPs ÷ Frequency
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Frequency - (GRPs Formula) (Gross Rating Points)
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GRPs ÷ Reach
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ROAS - (ROAS Formula) (Return on Ad Spend)
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Rev ÷ Cost
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ROI - (ROI Formula) (Return on Investment)
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(Rev ‐ Cost) ÷ Cost
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BR% - (BR Formula) (Bounce Rate) (Email Marketing Metrics)
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(Bounce ÷ Total Sent) x 100 ||| is a percentage
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OR% - (OR Formula) (Open Rate) (Email Marketing Metrics)
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[Opens ÷ (Total Sent - Bounced)] x 100 ||| is a percentage
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CR% - (CR Formula) (Conversion Rate) (Email Marketing Metrics)
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(Conversions ÷ Total Opens) x 100 ||| is a percentage
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UOR% - (UOR Formula) (Unique Open Rate) (Email Marketing Metrics)
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(Unique Opens ÷ Total Imps) x 100 ||| is a percentage
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Opt-out Rate% - (Opt-out Rate Formula) (Email Marketing Metrics)
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Opt‐outs ÷ (Total Sent - Bounced) x 100
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Response Rate% - (Response Rate Formula) (Email Marketing Metrics)
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Responses ÷ (Total Sent - Bounced) x 100
